In a continent where language diversity often limits distribution, Reedapt is taking a different approach: scale African stories across borders without losing their voice.
Founded in October 2024 in Lagos, Reedapt is an AI startup focused on voice cloning and real-time translation for creators and media companies. Its core idea is simple but powerful: African stories shouldn’t be confined by language.
At the heart of Reedapt’s offering are two products. Reedapt Dub allows creators from Nollywood filmmakers to faith-based broadcasters to clone their voices and dub content into over 50 languages. Instead of generic voiceovers, audiences hear the original storyteller’s voice, now speaking French, Swahili, or Arabic.
Then there’s Reedapt Live, built for real-time multilingual streaming and interpretation. This is particularly relevant for churches, live events, and broadcasters targeting pan-African or diaspora audiences.
The timing is strategic. As African content gains global traction especially through platforms like Netflix and YouTube distribution remains fragmented by language. Reedapt is positioning itself as the infrastructure layer that bridges that gap.
The founding team reflects this mission. CEO Eri Owoade brings a deeply personal connection to multilingual storytelling, having grown up in Saki, a border town in Oyo State. CTO Maryann leads the AI and data science efforts, alongside COO David Mac-Asore and a product team focused on scalable backend systems.
Reedapt’s early focus markets include Nollywood, African broadcasters, faith media, and Francophone Africa creators segments where language has historically limited reach and monetization.
The company officially launched Reedapt Dub on April 17, 2026, with a freemium pricing model starting from free tiers up to enterprise plans. This lowers the barrier for creators to experiment with multilingual distribution.
For African media, the implications are clear: more reach, more revenue, and more cultural export.
As the global appetite for African content grows, Reedapt isn’t just translating stories; it’s expanding their surface area.