The tech ecosystem has an expensive habit: building complex, full-scale platforms before validating if the market actually understands the problem.
When Misturah Abisola set out to build IncluNorm by Misty Glam Company, she knew the problem she was tackling was massive. Disability inclusion is one of the largest untapped spaces in Africa, affecting an estimated 1.3 billion people globally. But instead of dropping a heavy enterprise platform into a market that was never taught the basics of accessibility, Abisola did something smarter. She launched a lightweight, interactive quiz platform just to test the waters first.
“We are still building the broader educational infrastructure,” Abisola shares. “But we launched a quiz platform just to test the waters, collect real-time behaviour data, and give people a safe space to discover their own blind spots.”
The result? The IncluNorm Inclusion Quiz not only validates the market, but it has also become the fastest-growing entry point into her ecosystem.
Why a Quiz Beats a PDF
Most founders think validation means a landing page or a waiting list. For Abisola, validation meant measuring actual human behaviour.
Before launching the quiz, the team put out a practical dictionary of disability-inclusive language titled Before You Say That. The downloads were steady, but passive reading doesn’t change behaviour. When they gamified the logic into an interactive quiz, engagement exploded.
- The Psychology: Instead of lecturing an audience with “Here is what you don’t know,” the platform asks, “Do you actually know this?” It triggers curiosity rather than defensiveness.
- The Architecture: The quiz spans 35 questions and 7 progressive levels. It puts users through scenario-based loops tracking workplace inclusion, media representation, and digital accessibility.
- The Closed Loop: Every answer serves as an immediate learning moment. Once a user finishes testing their gaps, the platform offers them the Before You Say That dictionary for free to bridge those exact gaps.
The Problem: Systems Built to Exclude
Abisola’s approach is deeply personal. Living with multiple chronic conditions, she has navigated firsthand a Nigerian infrastructure that casually leaves out anyone with accessibility needs. Professionally, working in marketing communications and advertising, she watched brands routinely shun talented creatives and models with visible differences, unless it was for a performative corporate CSR campaign.
“Most people genuinely want to be inclusive, but they were never taught how,” Abisola says. “Because we aren’t taught inclusive language or adaptive design from day one, exclusion gets built into our websites, our office spaces, and our marketing campaigns by default.”
IncluNorm isn’t asking for goodwill or charity. It’s treating inclusion as a hard skill that can be taught, practised, and measured.
The Long-Term Play: Inclusion as an API
While the interactive quiz is currently taking centre stage to drive awareness and gather data, the backend architecture being built under the hood is pure infrastructure.
Abisola’s long-term roadmap for IncluNorm is to build an inclusion intelligence infrastructure. Over the next 12–18 months, as the full educational platform scales, the startup will begin piloting enterprise-level inclusion tools.
The ultimate goal is to build IncluNorm APIs that allow corporate platforms, tech startups, and media houses to integrate inclusion checkpoints directly into their workflows. Imagine a system that automatically flags exclusionary text in an ad campaign, audits the accessibility of a new fintech interface, or benchmarks workplace equity metrics in real time.
“Just as cybersecurity became a core layer of modern technology, we believe inclusion will become a core layer too.” — Misturah Abisola.
The Verdict
You can’t fix an ecosystem problem if you don’t even know your own biases. Misturah Abisola’s gamified validation play is a lesson for every builder on the continent: test the market’s readiness before you build the empire.
The baseline is shifting, and “I didn’t know” is no longer a valid excuse for building exclusionary products, content, or workplaces. The infrastructure is coming. It’s time to see where you stand.
Think your business, content, or design process is genuinely inclusive? Stop guessing and audit your blind spots right now. Take the IncluNorm Inclusion Quiz and see if you actually know the basics.