Category: Peopletech

  • Winumu Is the AI Infrastructure That Proves What You Can Actually Do

    Winumu Is the AI Infrastructure That Proves What You Can Actually Do

    Young Nigerian built an AI-powered skill verification platform that gives learners a trusted way to prove what they know beyond certificates and CVs.

    A certificate can show that someone completed a course.

    It does not always show that the person can actually do the work.

    For Winner Umukoro, that gap became increasingly difficult to ignore while interacting with students, developers, self-taught learners and people trying to build careers in technology.

    Many had taken courses, built projects and developed valuable skills, but still struggled to convince employers and institutions that they could apply what they had learned.

    That experience led Winner to build Winumu around a simple idea: instead of asking people to rely only on certificates, give them a credible way to prove their abilities.

    From Learning to Proof

    Traditional skill verification often depends on certificates, CVs, portfolios and manual assessments.

    While these can provide useful information, they do not always give employers a consistent way to understand what someone can actually do.

    Winumu approaches the problem through AI-powered challenges, evidence of practical work and a public Proof Portfolio.

    The platform is designed to help learners verify their skills and create tangible evidence that can be shared beyond the classroom.

    Its philosophy is captured in a simple line: Don’t just learn it. Prove it.

    For Winner, this is particularly important for people who may have taken alternative routes into technology. A learner does not necessarily need to have attended a prestigious institution to develop a valuable skill, but they still need a credible way to demonstrate it.

    Building Without Outside Capital

    Winner started Winumu without outside capital, relying on a background in software engineering and AI/ML, experience in EdTech and a network built within the technology community.

    Winner built winumu alongside Opemiposi Olusinde who is the Product Manager, a first class computer science graduate from babcock university  bringing experience in product and software development.

    The early challenge, however, was not simply building the technology.

    It was building trust.

    Institutions are careful about anything that affects how they assess or certify learners, while learners can also be skeptical about having to prove skills they have already spent time developing.

    Winumu therefore had to demonstrate that it was not simply another assessment tool.

    The objective was to make existing skills more visible and credible.

    Using AI to Scale Skill Verification

    Technology has been central to Winumu from the beginning.

    Winner recognised that if skill verification was going to reach thousands or eventually millions of learners, it could not depend entirely on manual assessment.

    AI provides a way to automate parts of that process.

    Winumu is built with Next.js, while AI powers its verification and coaching systems. The company initially launched with GPT-4o-mini and has since moved its core AI engine to GPT-5.5. Paystack handles its billing infrastructure.

    Rather than requiring someone to manually review every learner’s evidence, the platform can analyse submitted work, generate relevant verification challenges and assess responses.

    These results contribute to what Winumu calls its Compound Score, giving learners another way to demonstrate their capabilities.

    The platform also allows users to build a Proof Portfolio, creating a public record of their skills and evidence.

    From Individual Learners to Institutions

    Winumu has grown to thousands of users, including paying Pro subscribers, while beginning to expand into institutional partnerships.

    Its first confirmed founding institutional partner is Zindua School in Kenya, marking an important step in the company’s plans to expand beyond Nigeria.

    Winner sees institutional partnerships as an important part of making skill verification part of the learning journey itself, rather than something that happens only after someone completes a course.

    The company is also exploring partnerships with other training institutions across Africa.

    As the platform has grown, Winner has learned that registrations alone do not tell the full story.

    Users become more engaged after completing a verification and seeing tangible evidence of their abilities through their Compound Score and Proof Portfolio.

    That has shifted Winumu’s focus toward activation and actual product usage rather than simply growing registration numbers.

    Building for Africa’s Changing Skills Economy

    The problem Winumu is addressing is particularly relevant to Africa’s growing technology workforce.

    Many people enter tech through bootcamps, online courses, self-directed learning and practical experience.

    For these learners, traditional credentials may not always capture the full picture of what they can do.

    Winumu is attempting to create another layer of credibility around demonstrated ability.

    The company’s progress has also been recognised through several competitions and programmes.

    Winumu made the Top 30 at the MTN Nigeria Pitchathon 2026, won first place in the Coding Category at the DevCareer x Raenest Hackathon, progressed to the next stage of the Startup Abuja Innovation Challenge with AWS and Transnet Cloud, and was accepted into the AyaHQ x Lisk Incubation Program.

    The company has also received $100,000 in Microsoft for Startups Azure credits.

    For Winner, these milestones provide validation as Winumu continues to develop the product and expand its reach.

    What Comes Next for Winumu

    Winumu wants to expand across Africa and become infrastructure for skill verification across different forms of technical and professional learning.

    The company’s near-term targets are 5,000 active users and $8K–$12K in monthly recurring revenue within six months, followed by 25,000 active users and $45K–$60K MRR within twelve months.

    Within 18 months, Winumu is targeting more than 50,000 active users and $120K+ MRR.

    The company is currently raising between $50,000 and $500,000 through a SAFE.

    The proposed allocation includes approximately 40% for product and engineering, 30% for growth and marketing, 20% for AI infrastructure and API costs, and 10% for operations and legal.

    But the larger ambition goes beyond the numbers.

    Winner wants to change how skills are recognised.

    For someone who may not have attended a prestigious institution or followed a traditional career path, being able to demonstrate what they can actually do could become an important part of accessing opportunities.

    As AI continues to change how people learn and work, the question may increasingly become less about whether someone has completed a course and more about whether they can demonstrate the skills they have acquired.

    That is the space Winumu is building for.

    Don’t just learn it. Prove it.

    Learn more about Winumu

  • WorkKE Wants to Build the Digital Work Infrastructure Africa’s Talent Needs

    WorkKE Wants to Build the Digital Work Infrastructure Africa’s Talent Needs

    The Kenyan startup is moving beyond the traditional freelance marketplace to connect businesses with skilled professionals while addressing trust, payments, skills and access to digital work.

    There are many skilled people across Africa who can design, write, develop software, manage social media, analyse data and provide other digital services.

    There are also businesses that need those skills.

    The problem is that having the skill and having access to the internet does not always translate into reliable earning opportunities. For businesses, finding someone online can raise questions about quality, accountability, trust and payment.

    This gap became the starting point for WorkKE, a Kenyan digital work platform founded by Kennedy Mokaya Asiago in 2025.

    The initial idea was relatively straightforward. Businesses could find skilled professionals while freelancers could find work.

    But as people began using the platform, Kennedy and his team realised that connecting talent with businesses was only one part of the problem.

    Access to digital work also depends on payments, trust, relevant skills, productivity tools, connectivity and, for some people, access to suitable devices.

    That has gradually changed what WorkKE is trying to build.

    Rather than becoming another freelance marketplace, the company wants to build a broader digital work ecosystem designed around African realities.

    The problem is bigger than finding freelance work

    Kennedy’s background in technology, digital systems and project management shaped his thinking about the opportunity.

    He had seen talented young people using the internet while still struggling to convert their skills into sustainable income. At the same time, businesses often needed a graphic designer, developer, virtual assistant, marketer or data specialist for specific projects without necessarily needing to hire someone permanently.

    There was a clear opportunity to connect the two sides.

    But Kennedy was also interested in a broader question: what should digital work look like when the platform is designed around African users from the beginning rather than adapted from somewhere else?

    That question continues to influence WorkKE’s product decisions.

    The company started lean, relying on technology experience, knowledge of the local environment and the ability to build, test and learn from users.

    That approach also brought another part of the African digital economy into focus: cybercafés.

    There is often an assumption that participation in the digital economy requires a laptop, reliable broadband, strong digital skills and a comfortable place to work. That is not always the case.

    For some communities, cybercafés remain important access points.

    WorkKE is exploring whether these businesses can evolve beyond printing, internet access and government services into local gateways for digital work and commerce. More than 181 cybercafés are already part of the WorkKE ecosystem.

    Trust is part of the product

    One of the earliest challenges was trust.

    When a business meets a freelancer online for the first time, it wants to know whether the person will deliver.

    The freelancer has a similar concern: whether they will receive payment after completing the work.

    For WorkKE, solving this problem meant thinking about secured payments, verification, milestones, reputation and dispute handling.

    There was also the challenge of marketplace liquidity. A platform needs enough businesses and opportunities to attract professionals, while businesses need enough quality professionals to see value in using the platform.

    At the same time, much of hiring in Kenya still happens through referrals, WhatsApp groups, friends and existing networks.

    These channels are familiar and useful, so moving some of that behaviour onto a structured platform requires the platform to provide a clear reason for doing so.

    The company also had to consider the economics of smaller jobs.

    Not every business needs a large software project or a long-term consultant. Someone may need a poster designed, a document formatted, data entered or a short video edited.

    Individually, these jobs may appear small, but collectively they represent another layer of economic activity.

    That led WorkKE to think about micro-jobs and how smaller digital transactions could be made practical while maintaining quality, trust and fair value for the professional doing the work.

    From a freelance marketplace to digital work infrastructure

    WorkKE was digital from the beginning, but its understanding of what the technology needed to solve has changed.

    Initially, the focus was largely on connecting businesses with freelancers. The company later recognised that matching talent was not enough.

    A functioning digital work ecosystem also needs payments, reputation, trust, relevant skills and productivity tools.

    WorkKE has since expanded into micro-jobs, digital products and skills development through WorkKE Academy, while also incorporating AI-enabled tools.

    The company sees AI as potentially changing the economics of digital work, not only because of the possibility of automation, but because skilled professionals can use AI to become more productive.

    A designer can explore ideas faster. A developer can build and test faster. A marketer can analyse and create faster. A virtual assistant can automate repetitive tasks.

    That creates another opportunity for WorkKE: helping people become more productive and competitive as the nature of digital work changes.

    The company’s workflow is increasingly structured around a journey that moves from discovery to agreement, secured payment, delivery, reputation and repeat work.

    The numbers behind WorkKE’s first year

    Since launching in 2025, WorkKE has grown to more than 7,936 registered users, including over 7,436 freelancers and 181 cybercafés.

    The platform has also facilitated more than KES 5 million in freelancer payouts.

    For Kennedy, however, registrations are not the strongest measure of progress.

    A more meaningful outcome is when a business finds someone who can solve a real problem, the work is completed successfully and a professional earns money from their skill.

    That distinction is important for a marketplace business. A large number of registrations can indicate interest, but completed work and actual earnings provide a clearer indication that the platform is creating economic value.

    WorkKE’s growth is also not limited to Nairobi.

    The company believes technology can reduce the importance of geography when it comes to accessing work. A professional in Kisii, Kisumu or Bungoma should not necessarily have to relocate to Nairobi to work with a Nairobi-based business.

    Over time, the same principle could apply across African markets, allowing professionals to work with clients based elsewhere based primarily on capability rather than location.

    Why the cybercafé network matters

    One of the more unusual parts of WorkKE’s model is its relationship with cybercafés.

    Rather than seeing them as remnants of an earlier phase of the internet, the company sees an opportunity to turn some of them into local nodes of the digital economy.

    A cybercafé already has computers, connectivity, people with some digital skills and relationships within its community.

    WorkKE is exploring whether these spaces can become places where someone creates their first professional profile, learns a digital skill, accesses freelance opportunities, sells digital products or provides services to businesses elsewhere.

    With more than 181 cybercafés already represented in the ecosystem, the company sees the network as a possible bridge between physical access and digital opportunity.

    Building locally without limiting the ambition

    For Kennedy, building an African technology company does not mean simply taking a global business model and adding local features.

    It means allowing the realities of the market to influence product decisions.

    That includes local payment methods, affordability, smaller transactions, different devices and connectivity conditions, as well as the continued role of cybercafés in many communities.

    The goal is to build technology that can compete globally without losing the local understanding that made the product relevant in the first place.

    This also informs one of Kennedy’s central lessons from building WorkKE: start with the problem rather than the technology.

    Technology changes quickly, but many human and business problems change much more slowly.

    He also believes founders need to pay attention to what users actually do rather than relying only on what they say they want. Several WorkKE product decisions have come from observing how people interact with the platform.

    Another lesson is that African founders should not automatically assume that localisation means copying a successful global product and adding local payments. In some cases, the environment requires a fundamentally different product.

    What WorkKE wants to build next

    WorkKE’s ambition is now bigger than becoming another freelance marketplace.

    The company wants to become part of the infrastructure supporting digital work across Africa.

    That means improving how businesses discover talent, strengthening trust and payments, helping professionals develop relevant skills, using AI to increase individual productivity and expanding access to the digital economy.

    The cybercafé network will be an important part of that plan.

    If the model works, a cybercafé in a smaller Kenyan town could become a place where someone creates their first professional profile, learns to use AI, accesses their first freelance opportunity or provides digital services to a business hundreds of kilometres away.

    The company is also thinking about what happens as AI becomes more integrated into professional work.

    Rather than framing the future entirely as humans versus AI, Kennedy sees an opportunity for professionals who know how to work effectively with AI to become significantly more capable.

    The challenge will be ensuring that technology increases people’s ability to create value rather than simply driving prices down.

    If funding or strategic partnerships become available, WorkKE plans to prioritise four areas: trust infrastructure, demand, skills and AI-enabled productivity, and access and distribution.

    The objective is not simply to acquire more users. It is to increase the amount of real economic activity and opportunity created through the ecosystem.

    A wider opportunity for African talent

    The long-term opportunity WorkKE sees is not limited to Kenya.

    Across Africa, talent exists in places that are often disconnected from the companies and opportunities that could benefit from those skills.

    Technology can reduce some of that distance, but technology alone is not enough.

    Professionals need skills. Businesses need trust. Both sides need reliable payment systems. People need access to devices and connectivity. Businesses also need to become more comfortable hiring based on capability rather than proximity.

    That is why WorkKE’s ambition goes beyond creating another website where companies post jobs.

    For Kennedy, the larger possibility is an ecosystem where a skilled person in a smaller Kenyan town can create value for a company in Nairobi, Lagos, Johannesburg, London or somewhere else entirely.

    Kenya is the starting point, but the longer-term opportunity is African.

    If WorkKE can connect talent, businesses, technology, trust and local access infrastructure, it could become part of the infrastructure through which more African talent participates in the digital economy.

    WorkKE is still early in that journey. But its approach points to a broader question for Africa’s future of work: how do we build digital systems that do not only connect people to opportunities, but also give them the trust, skills, payments and access needed to actually participate?

    This article is based on an interview with Kennedy Mokaya Asiago, founder of WorkKE, conducted by African Tech Journal.

  • Nigerian Tech Recognition 2026: Celebrating the Operators and Advocates Behind the Nigerian Tech Ecosystem

    Nigerian Tech Recognition 2026: Celebrating the Operators and Advocates Behind the Nigerian Tech Ecosystem

    Every successful startup has a story. Every product that changes lives has people behind it who rarely make the headlines.

    The Nigerian Tech Recognition 2026 honours those people.

    From operators quietly building the systems that keep startups running to creators educating millions about technology, this year’s recognition celebrates professionals whose impact extends far beyond job titles.

    Rather than focusing solely on founders, the recognition highlights the ecosystem builders who strengthen Nigeria’s technology industry every day.

    The Nigerian Tech Recognition is an editorial initiative by African Tech Journal. Honourees are listed in no particular order and were selected based on African Tech Journal’s independent editorial research, industry observations, and assessment of their contributions to Nigeria’s technology ecosystem.

    Category 01: Tech Operators

    Behind every successful startup is a team of operators solving complex problems across people, product, marketing, growth, and operations. This category recognises professionals who have consistently demonstrated excellence in execution while helping technology companies scale.

    Honourees

    Obasola Akintola
    Senior Brand Designer

    Recognised for visual storytelling and building brand systems for fintech companies.

    Felix Bissong
    Founder, The GenZ HR Consult
    Honoured for advancing recruitment, organisational culture, and HR transformation across startups.

    Emmanuel Faith
    People & Culture Leader
    Recognised for driving talent growth, employee retention, and culture initiatives within technology organisations.

    Yetunde Olatubosun
    Social Media Leader & Convener, EngageCon
    Honoured for building social-first marketing strategies and creating experiential campaigns that strengthen communities.

    Babajide Duroshola
    Growth leader
    Recognised for leading growth and expanding access to tech-enabled asset financing in Nigeria.

    Adeshola Aliogo
    Head of People Operations
    Honoured for excellence in talent acquisition and performance management across fast-growing companies.

    Peace Itimi
    Marketing Leader & Storyteller
    Recognised for delivering high-impact fintech marketing campaigns while helping brands communicate with clarity and authenticity.

    Iwalola Sobowale
    Founder, Usability for Africa
    Honoured for advancing user research, product design, and operational excellence across Africa’s technology ecosystem.

    Harry Enaholo
    Co-founder & CEO, Treford Africa
    Recognised for creating opportunities that upskill non-engineering professionals and expand access to careers in technology.

    Category 02: Tech Creators & Advocates

    Technology grows when knowledge is shared.

    This category celebrates creators, educators, reviewers, and advocates using content, communities, and education to make technology more accessible for millions of Africans.

    Honourees

    Fisayo Fosudo
    Tech Reviewer
    Recognised for producing trusted consumer technology reviews and helping audiences make informed purchasing decisions.

    Sultan Akintunde (Hacksultan)
    Co-founder, AltSchool Africa
    Honoured for empowering aspiring technology professionals through career education and practical learning resources.

    Semudara Abayomi (Bayomi)
    Product Designer & Creator
    Recognised for insightful conversations with builders and valuable content around product design and startup growth.

    Saamu Eleja
    Creator Advocate
    Honoured for building strategic creator communities that bridge the gap between creators, startups, and fintech companies.

    Confidence Staveley
    Educator & Commentator
    Recognised for advancing cybersecurity awareness and mentoring professionals pursuing careers in technology.

    Ronald Eguh (TechBaby)
    Tech Career Coach
    Honoured for helping thousands navigate careers in artificial intelligence, product marketing, and technology.

    Tobi Ayeni (MissTechy)
    Tech Creator
    Recognised for making consumer technology and software more accessible through engaging educational content.

    More Than Recognition

    The Nigerian Tech Recognition exists to spotlight the individuals who strengthen Nigeria’s innovation economy through consistent contribution, leadership, and excellence.

    Whether building products, growing teams, educating future professionals, or creating communities, each honouree represents the collaborative spirit that continues to position Nigeria as one of Africa’s leading technology ecosystems

    Congratulations to every recipient recognised in the 2026 Nigerian Tech Recognition. Your work continues to inspire founders, creators, operators, and the next generation of African innovators.

  • How Misturah Abisola is Using a Gamified Quiz to Build Africa’s First Inclusion Infrastructure

    How Misturah Abisola is Using a Gamified Quiz to Build Africa’s First Inclusion Infrastructure

    The tech ecosystem has an expensive habit: building complex, full-scale platforms before validating if the market actually understands the problem.

    When Misturah Abisola set out to build IncluNorm by Misty Glam Company, she knew the problem she was tackling was massive. Disability inclusion is one of the largest untapped spaces in Africa, affecting an estimated 1.3 billion people globally. But instead of dropping a heavy enterprise platform into a market that was never taught the basics of accessibility, Abisola did something smarter. She launched a lightweight, interactive quiz platform just to test the waters first.

    “We are still building the broader educational infrastructure,” Abisola shares. “But we launched a quiz platform just to test the waters, collect real-time behaviour data, and give people a safe space to discover their own blind spots.”

    The result? The IncluNorm Inclusion Quiz not only validates the market, but it has also become the fastest-growing entry point into her ecosystem.

    Why a Quiz Beats a PDF

    Most founders think validation means a landing page or a waiting list. For Abisola, validation meant measuring actual human behaviour.

    Before launching the quiz, the team put out a practical dictionary of disability-inclusive language titled Before You Say That. The downloads were steady, but passive reading doesn’t change behaviour. When they gamified the logic into an interactive quiz, engagement exploded.

    • The Psychology: Instead of lecturing an audience with “Here is what you don’t know,” the platform asks, “Do you actually know this?” It triggers curiosity rather than defensiveness.
    • The Architecture: The quiz spans 35 questions and 7 progressive levels. It puts users through scenario-based loops tracking workplace inclusion, media representation, and digital accessibility.
    • The Closed Loop: Every answer serves as an immediate learning moment. Once a user finishes testing their gaps, the platform offers them the Before You Say That dictionary for free to bridge those exact gaps.

    The Problem: Systems Built to Exclude

    Abisola’s approach is deeply personal. Living with multiple chronic conditions, she has navigated firsthand a Nigerian infrastructure that casually leaves out anyone with accessibility needs. Professionally, working in marketing communications and advertising, she watched brands routinely shun talented creatives and models with visible differences, unless it was for a performative corporate CSR campaign.

    “Most people genuinely want to be inclusive, but they were never taught how,” Abisola says. “Because we aren’t taught inclusive language or adaptive design from day one, exclusion gets built into our websites, our office spaces, and our marketing campaigns by default.”

    IncluNorm isn’t asking for goodwill or charity. It’s treating inclusion as a hard skill that can be taught, practised, and measured.

    The Long-Term Play: Inclusion as an API

    While the interactive quiz is currently taking centre stage to drive awareness and gather data, the backend architecture being built under the hood is pure infrastructure.

    Abisola’s long-term roadmap for IncluNorm is to build an inclusion intelligence infrastructure. Over the next 12–18 months, as the full educational platform scales, the startup will begin piloting enterprise-level inclusion tools.

    The ultimate goal is to build IncluNorm APIs that allow corporate platforms, tech startups, and media houses to integrate inclusion checkpoints directly into their workflows. Imagine a system that automatically flags exclusionary text in an ad campaign, audits the accessibility of a new fintech interface, or benchmarks workplace equity metrics in real time.

    “Just as cybersecurity became a core layer of modern technology, we believe inclusion will become a core layer too.” — Misturah Abisola.

    The Verdict

    You can’t fix an ecosystem problem if you don’t even know your own biases. Misturah Abisola’s gamified validation play is a lesson for every builder on the continent: test the market’s readiness before you build the empire.

    The baseline is shifting, and “I didn’t know” is no longer a valid excuse for building exclusionary products, content, or workplaces. The infrastructure is coming. It’s time to see where you stand.

    Think your business, content, or design process is genuinely inclusive? Stop guessing and audit your blind spots right now. Take the IncluNorm Inclusion Quiz and see if you actually know the basics.

  • How Podcasting is Helping Nigerian Tech Companies Connect More With Their Audience

    How Podcasting is Helping Nigerian Tech Companies Connect More With Their Audience

    Nigerian companies are no longer building products and services, they are shaping the narratives. And Podcasting has quietly become one of the strategic storytelling tools.


    The need for founder visibility, vision-driven growth, proper documentation, distribution control,
    and owning one’s narrative has led to the rise in the adoption of podcasting.

    The rising cost and high barrier to entry of traditional media is driving founders and business owners to target cost-effective approaches like podcasting.

    Between 2021 and 2022, Spotify recorded a whopping 222% increase in podcast listenership in Nigeria, placing Nigeria as number 2, behind South Africa who is leading the charts in Africa.


    Turntable Charts also reported Gen Z and Millennials leading the demography charts in podcast listenership here in Nigeria.


    This signals more than entertainment consumption, it represents an opportunity for brands to build sustained attention and own their narrative.

    Nigerian companies have recognized this shift and are leveraging podcasting in distinct but strategic ways.


    Companies like Fincra, Cowrywise, and Paystack have adopted podcasting to tell their story thus controlling the narrative and connecting more with their users through storytelling.

    Individual podcasts like Afrobility, Afropolitan, The Open Africa Podcast, Founders Connect,Totally on Brand etc feature founders and provide a platform for them to leverage an existing listener base to tell their stories and build brand authority.

    At the core of it all, is the ability to connect more with those who matter; the users and target audience.

    When Piggyvest’s COO, Odunayo Eweniyi appeared on the 210 episode of the London Fintech

    Podcast to shed more light on the origin story of Piggyvest, she wasn’t just telling Nigerians who they were, she was positioning Piggyvest in the global fintech conversation.

    When Nathan Nwachukwu appeared on the Afropolitan Podcast to talk about how Nigeria needs sovereign intelligence, he wasn’t just marketing Terra Industries, he was shaping the intellectual narrative around Africa owned deep tech.

    By creating The Afincran Playbook, Fincra shifted from a fintech infrastructure provider to
    becoming a thought leader in championing cross-border trade across Africa.


    For Cowrywise, Ope’s Money Diary moves beyond product marketing. It humanizes decision-making, allowing Cowrywise to build emotional equity, not just financial trust.


    As more Nigerian tech companies embrace podcasting as a trust and distribution tool, the differentiator is strategy. With the right partner, podcasting moves from being content to becoming infrastructure.

    Nigerian companies are no longer waiting to be invited into
    conversations; they are creating them and inviting the world to listen.


    Nkem Creatives helps brands move beyond simply recording episodes to building intentional podcast ecosystems that drive visibility, authority, and measurable growth.

    From narrative positioning and guest strategy to multi-channel repurposing and distribution, we ensure every episode works as a business asset, not just content.


    If your company is ready to turn conversations into community and influence, partner with Nkem Creatives and build a podcast that moves your business forward.

    Send an email to [email protected]

  • Good Work Gets Done in a Great Ambience: How Emmanuel Faith Redefined the Human in African Tech

    Good Work Gets Done in a Great Ambience: How Emmanuel Faith Redefined the Human in African Tech

    In the high-velocity world of African startups, the “Human” in Human Resources is often the first thing to get lost in the sprint for scale. Between the high-burn culture of Lagos tech and the cold precision of multinational conglomerates, a new philosophy is emerging.

    I sat down with Emmanuel Faith, a name synonymous with the “relatable” side of tech leadership. From the hallowed halls of General Electric (GE) to the high-stakes trenches of Cowrywise and Big Cabal Media (BCM), Faith has navigated the “storms” of the ecosystem with a unique blend of financial literacy and radical empathy.

    The Origin: From Taxaide to the “Big Boy” Era at GE

    Before he was an HR powerhouse, Emmanuel Faith was a Tax Intern at Taxaide Professional Services, starting just a day after graduation. While many wait for their “dream role” to find them, Faith used his time as a Tax Trainee to study the intersection of payroll automation and people operations.

    When he eventually landed at General Electric (GE), he entered a world of “packaging” and prestige—jumping danfo buses from Iyana-Ipaja to VI by 4 AM, only to stroll into AXA Mansard later that morning looking like a top-tier consultant.

    “There are two kinds of people: those who know GE and those who don’t,” Faith laughs. “I was a ‘big boy’ earning in the upper echelon, but the real growth happened in the ‘bubble assignments’.”

    The “Bubble” Strategy: How Personal Branding Opened Doors

    Faith didn’t start in the HR department at GE, but he made his intentions impossible to ignore. He pioneered the “Bubble Assignment”—proactively asking HR managers for tasks that wouldn’t breach confidentiality.

    His breakthrough came when he branded a company-wide engagement “Chat and Palley.” By leveraging his writing skills and his charisma as an “emergency Emcee,” he recorded a 96% attendance rate—the highest the team had seen in years.

    “The reward for good work is more work,”

    Cowrywise & The “Multipotentialite” HR

    If GE was his training ground for culture, Cowrywise was where his ability was truly tested. In the fintech world, HR isn’t just about payroll; it’s about product. Faith describes this as his “best work,” largely because he wasn’t confined to a silo.

    “Cowrywise tested my ability. I wore a lot of shoes—shoes I was quite capable of wearing,”

    Whether he was partnering with Dev teams to build a product or supporting the marketing engine, his Economics background became his “unfair advantage.”

    The work ethic was relentless. At one point, the company expanded by nearly 90% within 250 days of his joining. Faith himself was in the office for 100 days straight—a testament to the “grit” phase many tech enthusiasts romanticise, but few survive.

    Navigating the Storm: Why the Documentary?

    Every leader faces a season of restructuring. At Big Cabal Media (BCM), Faith joined during a “storm” where several leaders had resigned. He was tasked with “studying the ship” during a period of significant organisational change.

    When BCM eventually underwent a downsizing exercise, Faith found himself among those affected. While a layoff is often seen as a “dip,” Faith used it as a moment of deep reflection. It was during this period of silence—navigating the transition from a high-profile role to the “what’s next”—that the idea for his career documentary was born.

    The documentary isn’t just a highlight reel; it’s an honest, behind-the-scenes look at the pressures, trade-offs, and emotional weight of HR leadership. Faith shared the idea with his editor during this reflective period as a way to “open source” the story behind the scenes. It serves as a playbook for resilience, showing that even when a role ends, your reputation and your “Why” remain intact.

    The Philosophy: “Good work gets done in a great ambience”

    One of the standout phrases Faith insists on is Ambience. In his view, charisma is a tool of leadership, but empathy is the foundation.

    “People come to work for different reasons,” he explains. “Sometimes it’s the person with the ‘gist,’ sometimes it’s the person who dresses well. As HR, you must recognize these diverse motivations.”

    By making himself “easy-going,” Faith created a safe harbour for talent. However, he warns that this friendliness must be balanced: “It’s good for people to recognise you as an easy-going person so that when you are being serious, they recognise that too.”

    Redefining the Gap: The HR Clinic Portfolios

    Emmanuel identified a glaring hole in the African ecosystem: Quality HR service provision. Through HR Clinic, Faith has provided HR advisory for startups, SMEs, and NGOs—including working with high-growth clients like Nestuge. He is democratizing HR knowledge, providing a framework for startups to treat their people as assets rather than expenses.

    The Takeaway: Building Your Career Capital

    For the 18–35-year-old tech cohort, Faith’s story (and his new documentary) offers a playbook on Resilience:

    1. Don’t be shy about what you want: Ask rationally, but ask.
    2. Bet on yourself first: Faith missed movies and social time during NYSC to work on his “Bubble assignments.”
    3. Show your work: You need people speaking for you in rooms you haven’t entered yet.

    Emmanuel Faith’s career proves that in the “New Africa,” the most valuable technology is the way we manage the people building Africa’s Tech.

    🎥 Watch the Journey

    Ready to see the story behind the headlines?

    Click here to watch Emmanuel Faith’s Doing HR in Africa: Eight Years Behind the Scenes

  • Woomeout app is helping people build confidence and bonds

    Woomeout app is helping people build confidence and bonds

    Growing up, I battled confidence issues because of my dentition.

    Approaching women in person felt intimidating, sometimes impossible.

    But I noticed something about myself early on: when I could express affection, intention, and personality through words first, I felt more understood. I could show who I was before being judged by how I looked.

    That experience stayed with me. And over time, it raised a bigger question.

    What if connection didn’t have to start with physical appearance?

    That question eventually became Woomeout.

    Building Connection Before Attraction

    Woomeout is a matchmaking platform designed around one core belief: emotional connection should come before physical connection. It’s for people who want intention, clarity, and meaning, not endless swiping or surface-level interactions.

    The idea didn’t begin as an app. It began on Instagram.

    By observing how people from different backgrounds interacted online, we launched a simple matchmaking page and started connecting people intentionally.

    We listened. We introduced. We watched conversations turn into real interest. What began as casual matchmaking slowly revealed a deeper need for structure, safety, and purpose in modern dating.

    That was when Woomeout evolved from an idea into a product.

    Bootstrapping a Dating Platform With Purpose

    The Woomeout App team members

    Woomeout was fully self-funded. The Instagram matchmaking service was paid, and the revenue, combined with personal savings, funded the first version of the app. There were no investors at the start, just belief and iteration.

    Because Woomeout doesn’t follow the traditional dating app structure, early users faced a learning curve.

    Some struggled to navigate features like sending date requests, video calls, or participating in challenges.

    Many expected endless chatting, while Woomeout encourages intentional actions such as requesting or scheduling dates.

    What we learned quickly is that building a dating platform isn’t just about technology. It’s about changing behaviour.

    Dating culture has trained people to swipe endlessly and delay intention. Woomeout challenges that and that takes education, reassurance, and trust.

    From Online Matches to Offline Moments

    One of our proudest milestones is turning a deeply personal idea into a growing, community-driven platform.

    Seeing people move from online conversations to curated offline events and real relationships has been especially magical.

    Those events matter. They remind us that technology should enable connection, not replace it.

    Technology allowed us to remove fear and distance. People who might never approach someone in real life now have a safe space to express interest, curiosity, and intention. Across cities and backgrounds, Woomeout creates access to connection beyond physical boundaries.

    What Comes Next for Woomeout

    Our focus isn’t rapid expansion. 

    We’re prioritising better matchmaking quality, expanding curated offline events across more cities, and building features that reward intentional dating over endless interaction.

    Growth will be community-led. We’ll only enter new markets where organic demand already exists.

    If funding or partnerships come in, the priorities are clear: product quality, community trust, and safety.

    That means improving user experience, strengthening moderation, and partnering with venues, event hosts, and community collaborators who support real-world connection.

    More Than a Dating App

    What excites me most about Woomeout’s future is that it’s becoming more than a dating platform. It’s a space where people feel seen, intentional, and confident about how they meet others.

    In a world optimised for speed and surface-level attraction, choosing to slow down and lead with emotional connection feels radical.

    And sometimes, the most meaningful tech doesn’t help people swipe faster.
    It helps them feel understood first.

    Download the Woomeout App