Category: Startups

African tech startups, venture funding, entrepreneurship, and innovation ecosystem

  • Africa’s Next Tech Boom Will Come From Infrastructure, Not Startups

    Africa’s Next Tech Boom Will Come From Infrastructure, Not Startups

    For more than a decade, the story of African technology has been told through startups. Venture funding rounds, new fintech apps, and fast growing companies have shaped how the world views the continent’s digital future. These companies have solved real problems and opened access to services that were once difficult to reach. But focusing only on startups can give a narrow picture of how technology ecosystems actually grow.

    The next phase of Africa’s technology development will likely depend on something less visible but far more foundational. It will depend on infrastructure.

    Not just internet connectivity or mobile coverage, but the deeper systems that make digital economies work at scale. Payments, identity, cloud platforms, cybersecurity, and data infrastructure are the foundations that allow thousands of companies to build services without starting from scratch. Across much of Africa, these foundations remain fragmented or controlled outside the continent. This has created a structural imbalance that shapes how African technology grows.

    The rise of the application economy

    The first wave of African technology growth was built on what can be described as the application economy. Founders focused on building products that solved immediate problems for users. Mobile payments, logistics platforms, e-commerce services, and digital financial tools emerged quickly as smartphone adoption increased and internet access improved.

    This wave of innovation produced many impressive companies and brought millions of people into the digital economy. Yet most of these startups were able to move quickly because they relied on infrastructure that had already been built somewhere else. Cloud platforms hosted their systems. Global payment networks moved funds behind the scenes. Software development frameworks provided tools that allowed teams to build products faster.

    This model allowed African founders to innovate rapidly, but it also meant that much of the value chain remained uneven. African companies built the applications, while the deeper infrastructure that powered those applications often remained outside the continent.

    The infrastructure ownership gap

    This pattern has created what can be described as an infrastructure ownership gap. African engineers contribute talent and innovation to the global digital economy, yet many of the systems that support that economy remain concentrated within a small number of global platforms.

    Cloud computing is largely dominated by a handful of international providers. Payment settlement networks often rely on infrastructure located outside Africa. Many cybersecurity and identity systems used by African organisations are developed and operated abroad.

    This situation does not simply reflect technological dependence. It represents a concentration of control within the digital economy. When the core infrastructure that powers businesses is owned elsewhere, decisions about pricing, data governance, and technological direction are often made far from the markets where those systems are used.

    For startups, these limitations are not always visible in the early stages of growth. But they often become clear when companies attempt to scale across multiple markets or when operating costs become tied to infrastructure they do not control.

    Why infrastructure shapes innovation

    Applications solve visible problems, but infrastructure determines what is possible within an ecosystem.

    A fintech startup can design a payment app that users find convenient, yet scaling that product across multiple countries becomes difficult if reliable payment rails do not exist across borders. An e-commerce platform can attract customers quickly, but without strong identity verification systems and fraud protection networks, trust in the platform can become fragile. A digital service can gain popularity, but if cloud infrastructure remains expensive or unreliable, the company’s ability to grow becomes constrained.

    Infrastructure reduces these barriers by creating shared systems that many companies can build upon. Instead of solving the same foundational problems repeatedly, innovators can focus their energy on building services that deliver value to users.

    This is one of the reasons why mature technology ecosystems often revolve around platforms rather than individual applications.

    From the application economy to the infrastructure economy

    Africa’s technology sector may now be approaching a transition from an application economy to what could be described as an infrastructure economy. In an application economy, companies compete by building services on top of existing platforms. In an infrastructure economy, companies create the platforms themselves and enable others to build on them.

    This shift is already beginning to appear in several parts of the continent. Payment infrastructure companies are building systems that allow businesses to move money across multiple African markets. Data center investments are expanding as demand for reliable cloud services grows. Digital identity and verification platforms are emerging to support online commerce, financial services, and government programs.

    These companies often receive less attention than consumer facing startups, but their impact is different in scale. Instead of serving individual markets or industries, infrastructure platforms can support thousands of businesses at once.

    The platform multiplier effect

    Infrastructure platforms create what might be called a platform multiplier effect. When a reliable infrastructure platform exists, it allows many other companies to innovate more quickly.

    A strong payment infrastructure platform enables thousands of merchants to accept digital payments. A reliable cloud platform allows thousands of developers to launch applications without purchasing hardware. A trusted identity system makes it easier for businesses to verify customers and reduce fraud across multiple industries.

    The impact of infrastructure is therefore not linear. A single successful application may serve millions of users, but a successful infrastructure platform can enable thousands of other companies to build services that reach millions more.

    This multiplier effect is often what transforms early stage technology ecosystems into mature digital economies.

    What needs to change

    For Africa to move toward an infrastructure driven technology ecosystem, several shifts will likely be necessary.

    Infrastructure projects require patient capital. Building payment networks, cloud platforms, or identity systems takes time and investment before financial returns become clear. Investors who focus only on rapid growth cycles may overlook these opportunities, even though their long term economic value can be significant.

    Infrastructure also requires regional thinking. Many digital systems become most useful when they operate across borders. Payment rails, identity frameworks, and digital security platforms gain strength as they connect larger markets and reduce fragmentation across the continent.

    Finally, infrastructure development requires deep technical expertise and operational reliability. Platforms that support thousands of companies must be secure, stable, and scalable. Fortunately, Africa already has a growing pool of engineers who have gained experience working on global systems and large scale platforms.

    A different kind of technology leadership

    Africa’s technology ecosystem has already proven that it can produce creative founders and ambitious startups. That entrepreneurial energy will remain essential to the continent’s digital future.

    But the next generation of technology leaders may focus on building something slightly different. Instead of only launching consumer apps, some will focus on building the infrastructure that those apps depend on.

    Payment rails that move money across the continent. Identity systems that allow citizens to access services securely. Cloud platforms that host businesses locally. Cybersecurity systems that protect growing digital economies. These platforms may not always attract the same headlines as fast growing startups, but they form the foundations on which entire ecosystems can grow.

    The next phase of African technology

    Africa’s technology sector has already shown that it can produce innovative companies and talented engineers. That was the first phase of growth.

    The next phase may be defined by the development of infrastructure platforms that allow those innovators to scale more effectively across markets.

    When those foundations become stronger, startups will find it easier to grow, digital services will become more reliable, and the continent’s technology ecosystem will gain greater independence and resilience.

    The next African tech boom may not begin with a new app. It may begin with the systems that make thousands, or maybe even millions, of new apps possible.

  • The African Tech Brand Quietly changing lives : Paystack

    The African Tech Brand Quietly changing lives : Paystack

    When I think about the African tech brand that has quietly made life easier for thousands of creatives, small business owners, and dreamers like me, Paystack is the first name that comes to mind. It’s funny because I didn’t start out paying attention to fintech at all.

    I just wanted to understand why so many business pages on Instagram were suddenly taking payments smoothly without all the usual back-and-forth. Somewhere along the line, the answer kept pointing back to one company: Paystack.

    My first real interaction with the brand wasn’t even as a business owner. It was as a customer. I remember trying to pay for a virtual class and expecting the usual stress-failed transactions, double debits, or the “network not available” message.

    But the payment went through instantly, and the receipt hit my email before I could even refresh the page.

    It was such a small moment, but it made me pause. In this country, where simple things often become complicated, that small moment of ease meant something.

    The more I paid attention, the more I realized how deeply Paystack is woven into the daily hustle across Africa.

    The vendors who rely on payment links. The creators who send invoices. The startups that feel “official” because they have a proper checkout page. Even NGOs and schools use it now.

    Paystack somehow manages to be present but not loud , almost like a quiet backbone that keeps so many ideas alive.

    What I love most is how simple they make things feel. You don’t need to be tech-savvy to use it. You don’t need a big business. You don’t even need a website.

    There’s something empowering about that the idea that anyone with a skill or a passion can start collecting payments and building something real.

    And of course, the global recognition they’ve gotten, especially after their acquisition by Stripe, made me genuinely proud. It felt like a win for everyone who believes Africa can build world-class technology.

    But beyond the headlines and the milestones, Paystack represents something personal to me: possibility.

    The possibility that African problems can be solved by African innovators. The possibility that a simple idea can transform how we work and create.

    Paystack may be a fintech company, but to me, it’s a reminder that progress doesn’t always have to be loud. Sometimes, it’s the quiet systems running in the background that change the most lives.

    That’s why Paystack is the tech brand I love.

  • ChapterOne wants to become the personal library in your pocket

    ChapterOne wants to become the personal library in your pocket

    An average child born in London, can scroll through platforms and instantly stories that resonate or books he wants to read.

    He reads about autumn leaves piling up on the pavements or children building snowmen in winter, and it feels natural because those details reflect his environment.


    The Lagos child, on the other hand, opens the same platforms and is bombarded by the same kinds of books. But, for him, the context might be difficult to understand.

    Not because they are difficult words, but because they do not reflect his reality. His imaginations are limited to the environment around him, the dry chill of harmattan mornings, the excitement of suwe and ten-ten in the compound, or the ritual of Saturday morning Akara and Pap.

    When the books accessible rarely reflect the realities of people, it doesn’t just create distance, it makes it harder to see their own stories as worthy of being told.

    While the London child grows up affirmed by the stories around him, the Lagos child is left trying to measure his reality against tales that were never written with him in mind.

    The challenge isn’t about having no books at all, it’s about visibility and access to their own stories.


    Digitalisation promised to democratise storytelling. But when African books are hidden or hard to find, it blocks children from hearing their own voices. Instead, they grow up consuming their identity secondhand, through stories told by outsiders.


    This lack of access makes them more vulnerable to stereotypes and incomplete narratives. As Chimamanda Adichie puts it in The Danger of a Single Story: “The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story.”


    And this isn’t happening in isolation. The global book market is dominated by Western platforms that decide which stories rise to the top.

    These platforms shape distribution, pricing, and discoverability.

    For African readers, paying in dollars, navigating limited payment options, and fighting visibility algorithms makes access even harder. What starts as a visibility challenge quickly becomes both an economic and cultural one.


    That’s why Chapter One is different.

    Their pricing model is designed around local realities, so affordability doesn’t mean exclusion. At the same time, they’re amplifying African authors in ways that make their books as easy to discover as their global peers.

    Fair value for the writer, fair access for the reader.
    Because the goal isn’t just “more books.”

    It is ensuring the African child grows up with the same right to dream, imagine, and discover through stories rooted in their own world ; not just borrowed from someone else’s.

  • Chams Mobile is quietly building real solutions for Nigeria

    Chams Mobile is quietly building real solutions for Nigeria

    I still remember the first time someone mentioned Chamsmobile to me. It was during a casual conversation about digital payments and identity systems in Nigeria, and a friend said, “Have you checked what Chamsmobile is doing?

    They are not loud, but they’re doing real work.” Out of curiosity, I went online to see for myself, and honestly, that small search opened my eyes to a brand that deserves far more attention than it gets.

    What I love about Chamsmobile is that they are building solutions for realities we face every day in this country, not fantasies.

    Many tech companies chase hype; Chamsmobile builds quietly for people who need technology the most: market women, transport workers, SMEs, civil servants, and communities usually left out of the main conversation.

    One thing that really stood out to me is their focus on digital identity and financial inclusion. In a country where a simple thing like verifying someone’s identity can delay jobs, stop access to credit, or complicate business transactions,

    Chamsmobile found a way to simplify it with their Kegow platform. It’s not just about transferring money. It’s about helping people prove who they are, opening accounts easily, and accessing financial services without stress.

    I also respect how they operate. They don’t try to be everywhere at once; instead, they focus on solving real administrative and financial gaps in Nigeria.

    For example, the way they’ve built partnerships with government agencies and private organizations shows that they understand the Nigerian system deeply. They’ve also created room for agents and small business owners to earn through their digital services, and for me, that’s one of the most practical ways a tech brand can empower ordinary people.

    Another thing I admire is the trust they’ve built over the years. In a space where many fintechs rise fast and crash even faster, Chamsmobile is consistent.

    They don’t make noise, but they deliver. They’ve been part of Nigeria’s digital identity journey long before it became trendy, with the help of their parents’ company, Chams Hold Co, and they’ve stayed committed to it through every challenge.

    Chamsmobile makes me proud because they represent what African tech should be: innovation rooted in real problems, solutions created with Nigerians in mind, and a quiet confidence that speaks louder than hype. They may not always trend on social media, but they are impacting lives in a way that truly matters.

    For me, that’s the kind of tech brand worth celebrating.

  • Turning Customer Feedback Into Training: The Trackiose Story

    Turning Customer Feedback Into Training: The Trackiose Story

    The idea for Trackiose did not start in a boardroom.
    It started at the front desk of a hotel.

    I was working in hospitality at the time, and I saw the same pattern every day. Guests would leave negative reviews about issues that could have been fixed. Slow check-in. Staff not knowing basic room details. Inconsistent service.

    One experience stayed with me.

    As a guest, I stayed at a supposed five-star hotel that did not have a walk-in shower or a working telephone. These were not complex problems. They were operational gaps.

    The frustrating part was not that feedback did not exist. It did. Hotels collected reviews, surveys, and mystery shopping reports. The problem was what happened after.

    Most of that feedback never translated into real improvement.

    Management would review reports, discuss them, and sometimes plan training. But by the time anything changed, weeks had passed. The issues had already repeated themselves.

    At the same time, I had spent years in HR and talent development, working with enterprise systems that large organizations used to improve performance. The contrast was clear.

    Large companies had structured systems.
    Most small and mid-sized hospitality businesses did not.

    That gap is what became Trackiose.


    A Fragmented System That Does Not Scale

    The traditional approach to customer experience in hospitality is fragmented.

    A business might use a mystery shopping agency, spend hours manually checking online reviews, and occasionally run surveys. Training, when it happens, is often reactive and generic.

    These systems do not connect.

    Insights from reviews are not linked to training.
    – Feedback is delayed.
    – Decisions are based on incomplete information.

    In a fast-moving environment like Lagos or Abuja, this delay has consequences. Poor reviews accumulate. Revenue is lost. Staff disengagement increases.

    More importantly, managers cannot answer simple questions like:

    What is our biggest service issue right now?
    Is our training actually working?

    The problem is not a lack of data.
    It is the lack of structure.


    From Feedback to Action

    The turning point came when I tried to solve the problem manually.

    I analysed reviews for a restaurant and noticed a recurring issue. Staff could not confidently answer questions about food allergies. I created a short training video and shared it with the team.

    Within days, a customer specifically praised a staff member for their knowledge. That feedback turned into a top review for the restaurant.

    That was the insight.

    The value is not just in collecting feedback.
    The value is in turning it into action quickly.

    Trackiose was built around that idea.


    Building an Integrated System

    Trackiose combines three core functions into one system:

    • Feedback collection from online and on-site sources
    • Sentiment analysis to identify patterns
    • Automated training delivered to staff

    Instead of waiting weeks, insights can be converted into training within a short time frame.

    Staff can access these learning modules on their phones, making it easier to apply knowledge in real time.

    The goal is simple.
    Reduce the gap between feedback and improvement.


    Early Traction and Impact

    Trackiose is still in its early stage, but the results from pilot customers are encouraging.

    The platform currently works with hospitality businesses and financial institutions across Nigeria and Ghana. It has generated hundreds of personalised training modules and built a growing network of mystery shoppers.

    One of the most meaningful outcomes came from a restaurant group in Lagos.

    After implementing Trackiose:

    • Their review rankings improved significantly
    • Customer ratings increased
    • Service quality scores rose across locations
    • Time spent managing customer experience dropped from hours to minutes

    But the more important change was internal.

    Staff reported feeling more supported, and some progressed into leadership roles. That shift reflected something deeper than metrics.

    It showed that structured feedback can improve both customer experience and employee development.


    Lessons From the Journey

    One of the most important lessons has been to build from lived experience.

    Understanding the problem at an operational level makes a difference. It shapes how solutions are designed and how they are adopted.

    Another lesson is that speed matters.

    In many businesses, the gap between feedback and action is too wide. Closing that gap creates immediate value.

    Finally, in emerging markets, context matters.

    The challenges, behaviours, and constraints are different. Building with that understanding is not a limitation. It is an advantage.


    Looking Ahead

    Trackiose is focused on scaling its platform across Nigeria and expanding into new markets.

    The goal is to improve automation, reduce manual intervention, and build a system that can operate at scale.

    Beyond growth, the broader vision is clear.

    To create a system where customer feedback does not just exist, but leads to meaningful change. Where staff are supported with the right information at the right time.

    And where small and mid-sized businesses can access tools that were previously limited to large organizations.

    Because when feedback turns into action, performance improves.

  • Good Work Gets Done in a Great Ambience: How Emmanuel Faith Redefined the Human in African Tech

    Good Work Gets Done in a Great Ambience: How Emmanuel Faith Redefined the Human in African Tech

    In the high-velocity world of African startups, the “Human” in Human Resources is often the first thing to get lost in the sprint for scale. Between the high-burn culture of Lagos tech and the cold precision of multinational conglomerates, a new philosophy is emerging.

    I sat down with Emmanuel Faith, a name synonymous with the “relatable” side of tech leadership. From the hallowed halls of General Electric (GE) to the high-stakes trenches of Cowrywise and Big Cabal Media (BCM), Faith has navigated the “storms” of the ecosystem with a unique blend of financial literacy and radical empathy.

    The Origin: From Taxaide to the “Big Boy” Era at GE

    Before he was an HR powerhouse, Emmanuel Faith was a Tax Intern at Taxaide Professional Services, starting just a day after graduation. While many wait for their “dream role” to find them, Faith used his time as a Tax Trainee to study the intersection of payroll automation and people operations.

    When he eventually landed at General Electric (GE), he entered a world of “packaging” and prestige—jumping danfo buses from Iyana-Ipaja to VI by 4 AM, only to stroll into AXA Mansard later that morning looking like a top-tier consultant.

    “There are two kinds of people: those who know GE and those who don’t,” Faith laughs. “I was a ‘big boy’ earning in the upper echelon, but the real growth happened in the ‘bubble assignments’.”

    The “Bubble” Strategy: How Personal Branding Opened Doors

    Faith didn’t start in the HR department at GE, but he made his intentions impossible to ignore. He pioneered the “Bubble Assignment”—proactively asking HR managers for tasks that wouldn’t breach confidentiality.

    His breakthrough came when he branded a company-wide engagement “Chat and Palley.” By leveraging his writing skills and his charisma as an “emergency Emcee,” he recorded a 96% attendance rate—the highest the team had seen in years.

    “The reward for good work is more work,”

    Cowrywise & The “Multipotentialite” HR

    If GE was his training ground for culture, Cowrywise was where his ability was truly tested. In the fintech world, HR isn’t just about payroll; it’s about product. Faith describes this as his “best work,” largely because he wasn’t confined to a silo.

    “Cowrywise tested my ability. I wore a lot of shoes—shoes I was quite capable of wearing,”

    Whether he was partnering with Dev teams to build a product or supporting the marketing engine, his Economics background became his “unfair advantage.”

    The work ethic was relentless. At one point, the company expanded by nearly 90% within 250 days of his joining. Faith himself was in the office for 100 days straight—a testament to the “grit” phase many tech enthusiasts romanticise, but few survive.

    Navigating the Storm: Why the Documentary?

    Every leader faces a season of restructuring. At Big Cabal Media (BCM), Faith joined during a “storm” where several leaders had resigned. He was tasked with “studying the ship” during a period of significant organisational change.

    When BCM eventually underwent a downsizing exercise, Faith found himself among those affected. While a layoff is often seen as a “dip,” Faith used it as a moment of deep reflection. It was during this period of silence—navigating the transition from a high-profile role to the “what’s next”—that the idea for his career documentary was born.

    The documentary isn’t just a highlight reel; it’s an honest, behind-the-scenes look at the pressures, trade-offs, and emotional weight of HR leadership. Faith shared the idea with his editor during this reflective period as a way to “open source” the story behind the scenes. It serves as a playbook for resilience, showing that even when a role ends, your reputation and your “Why” remain intact.

    The Philosophy: “Good work gets done in a great ambience”

    One of the standout phrases Faith insists on is Ambience. In his view, charisma is a tool of leadership, but empathy is the foundation.

    “People come to work for different reasons,” he explains. “Sometimes it’s the person with the ‘gist,’ sometimes it’s the person who dresses well. As HR, you must recognize these diverse motivations.”

    By making himself “easy-going,” Faith created a safe harbour for talent. However, he warns that this friendliness must be balanced: “It’s good for people to recognise you as an easy-going person so that when you are being serious, they recognise that too.”

    Redefining the Gap: The HR Clinic Portfolios

    Emmanuel identified a glaring hole in the African ecosystem: Quality HR service provision. Through HR Clinic, Faith has provided HR advisory for startups, SMEs, and NGOs—including working with high-growth clients like Nestuge. He is democratizing HR knowledge, providing a framework for startups to treat their people as assets rather than expenses.

    The Takeaway: Building Your Career Capital

    For the 18–35-year-old tech cohort, Faith’s story (and his new documentary) offers a playbook on Resilience:

    1. Don’t be shy about what you want: Ask rationally, but ask.
    2. Bet on yourself first: Faith missed movies and social time during NYSC to work on his “Bubble assignments.”
    3. Show your work: You need people speaking for you in rooms you haven’t entered yet.

    Emmanuel Faith’s career proves that in the “New Africa,” the most valuable technology is the way we manage the people building Africa’s Tech.

    🎥 Watch the Journey

    Ready to see the story behind the headlines?

    Click here to watch Emmanuel Faith’s Doing HR in Africa: Eight Years Behind the Scenes

  • Reevar: Built by Visionaries Breaking the Boundaries of Presence

    Reevar: Built by Visionaries Breaking the Boundaries of Presence

    Reevar was born from a simple but powerful question:

    What if expertise didn’t depend on physical presence?

    In a world increasingly driven by artificial intelligence and digital connectivity, knowledge still faces an old constraint, time. The most brilliant professionals can only be available for so many meetings, consultations, classrooms, or advisory sessions. Their thinking has depth. 

    Their insights have value. But their availability limits their impact.

    Behind Reevar is a forward-thinking team of technologists, strategists, and product builders who saw this limitation not as inevitable, but as solvable.

    The Gap They Chose to Solve

    Before building Reevar, the team observed a critical paradox in the digital economy:

    Professionals were building massive audiences. They were creating content libraries, hosting webinars and publishing thought leadership. Yet their true value, how they think, remains locked behind one-to-one access.

    Content scales visibility. But thinking does not scale easily.

    The team realized that what makes an expert valuable is not just information, it’s reasoning patterns, frameworks, decision-making logic, and contextual judgment. And none of that had been truly operationalized. So they built Reevar.

    Turning Expertise into Deployable Intelligence

    Reevar enables professionals to create AI-powered Digital Minds, structured, interactive representations of how they think, reason, and communicate within their domain.

    These are not generic AI assistants. They are domain-specific, personality-aligned, reasoning-informed digital extensions of professional expertise.

    Digital Minds on Reevar can:

    • Be discovered by individuals and organizations
    • Engage users in real-time conversations
    • Be embedded into websites, dashboards, and platforms
    • Function as scalable advisory or knowledge systems

    In effect, Reevar transforms expertise into an employable, deployable, and scalable digital asset.

    This introduces a new category of professional presence, one that is persistent, interactive, and not limited by geography or schedule.

    The Team’s Philosophy

    At its core, Reevar is built on a clear belief:

    AI should not replace human intelligence. It should amplify it.

    The team approached the platform not from a place of automation, but from augmentation. Their goal was not to create another tool for content generation, but to design infrastructure that multiplies professional impact.

    With strong foundations in:

    • Artificial intelligence
    • Product architecture
    • Digital systems design
    • Human-centered experience
    • Strategic thinking

    The team engineered Reevar to sit at the intersection of technology and human cognition.

    Every feature reflects that philosophy, preserving authenticity while enabling scalability.

    More Than a Product: A New Professional Layer

    Reevar is not positioning itself as just another AI startup. It is building what could become a new layer of the internet, where expertise is interactive, deployable, and accessible in real time.

    If social media scaled voice, and cloud computing scaled software, Reevar aims to scale human reasoning. The team understands that the future of work will be defined not just by automation but by cognitive productivity. By how effectively expertise can be accessed, distributed, and embedded into digital systems.

    Reevar represents the beginning of that shift. And the team behind it is not simply launching a product. They are building the infrastructure for scalable human intelligence.

    Sign up today to learn more about Reevar:

    https://www.reevar.ai/onboarding/profile-setup

    Follow us across social platforms: LinkedIn, Instagram,X

  • Building Products That Connect

    Building Products That Connect

    A Conversation with Oluwasanya Taiwo Ruth on Building Products That Resonate with Users

    A form of innovation driven by empathy rather than dashboard metrics alone is a distinctive and remarkable perspective that she had brought to the field of product marketing. Her methodology combines technical discipline with genuine human concern, this is shaped by her journey from Nigeria to the UK and across FMCG, streaming services, and financial services.

    I sat down with Oluwasanya Taiwo Ruth to understand how she balances security requirements with emotional engagement, captures user sentiment in real-time, and why she believes the most impactful products fuse engineering prowess with emotional involvement.

    What are some of the product design lessons you have learned in designing consumer goods and streaming as well as financial services that you have applied to fintech to make sure offerings truly resonate with users?

    One of the biggest lessons I’ve taken from consumer goods and streaming is that people gravitate toward products that reduce friction and make decisions feel effortless. In consumer goods, simplicity drives adoption; in streaming, it’s about instant clarity, users expect to understand what they can do within seconds. I bring that same mindset to fintech by making sure the core value of a feature is immediately visible, and that the path to taking action is as short as possible.

    Another key lesson is that emotional trust is just as important as functional value. With streaming, users trust that when they hit play, the content will be there. With financial services, that trust takes on added weight because it involves people’s money. So I’ve learned to design for reassurance: clear language, predictable behaviors, and contextual signals that reinforce security and transparency. This has proven essential in helping fintech users feel confident enough to try new tools or shift financial behaviors.

    From consumer goods, I also learned the importance of leaning into real-life use cases rather than abstract features. People don’t buy products; they buy outcomes. In fintech, that means illustrating how a feature helps someone save time, avoid fees, build habits, or reduce anxiety. Translating benefits into everyday scenarios ensures the experience feels practical, not technical.

    How can you balance incompatible technical requirements of security, scalability, and compliance against emotional engagement that drives loyalty?

    Since day one, our security, UX, and development teams adopted security-by-design, incorporating interconnected end-to-end encryption and robust data protection into every release pipeline, and UX design workstreams created micro-moments to provide moments of reassurance. You know, like that subtle success animation after a bill payment or budget milestone. Are you aware that a company that is a leader in customer experience can achieve more revenue growth than its peers, and I have seen that when users feel safe and appreciated, they can experiment with more advanced features instead of leaving the app.

    Real-time feedback loops have been said to be essential. Can you tell me about your processes of capturing and utilizing user sentiment throughout the early product life cycles?

    We’re working on a rollout where users are asked to submit a one-tap satisfaction rating with an optional text field after initial usage or after key interactions. Those inputs would feed a live dashboard tracked by product and engineering leads, allowing us to identify friction points quickly. In a previous project, this approach helped us spot a confusing button label that was driving a spike in errors within two days. We corrected it and watched error rates revert to baseline, an agility that reassured users we were listening and acting.

    Digital socialization can strengthen the process of community building. What have offline brand communities taught you that applies to fintech platforms?

    In many cases FMCG brands have ambassadors to sell products in the markets. What this means is that we can do this by providing a virtual product council of power users who would have early access to new features and video workshops each month. A community-driven development can also increase the adoption rates of our products, and our council members would become our most credible spokespeople, telling genuine experiences that attracted more referrals than any paid cycle.

    So as a final question, I want to go back to your frontline experience and ask, what is the guiding principle that you could provide to fintech teams developing products to fit in our digital world?

    The guiding principle is simple: pair strong technical discipline with genuine concern for real users. Fintech products must be designed with the practical financial challenges of target users in mind. When performance is seamless and communication feels human, users quickly become loyal advocates.

    This was clear during Spendify’s virtual unveiling across Nigeria, Ghana, Kenya, South Africa, and the diaspora, where we showed how the platform helps people move from manual records to organised, digital financial management. In that balance of engineering clarity and human insight lies the core of products that truly make a difference.

    About Oluwasanya Taiwo Ruth

    Oluwasanya Taiwo Ruth is a product marketing strategist and author with over a decade of experience across FMCG, streaming, and fintech. Currently at Spendify, she’s a CIM member and graduate of the Forward programme. She’s the author of The Ad Man Guide and holds an MSc in Advertising and Marketing from The University of Hull, UK.

  • I said goodbye to scam exchangers, a Raenest app story

    I said goodbye to scam exchangers, a Raenest app story

    N500/$ is the rate I’ll use to exchange the funds. Na my account you take collect am.”

    If you’ve freelanced since the days of oDesk and Elance, you’ll recognise this. It’s what so-called exchangers say to freelancers trying to receive payments from clients worldwide.

    Some exchangers are honest, but many are crooks. They take a large cut of freelancers’ earnings or scam them entirely. It’s shocking!

    I fell victim for years. Freelance platforms then updated to allow direct deposits to Africa. FinTech companies like Raenest emerged, enabling us to be paid in any currency.

    Raenest has addressed the scammer-exchanger issue with popular ACH accounts and useful virtual cards.

    Here are five reasons why I believe they will continue to thrive:

    Timely Free Deposit Offers: I’ve signed up with other fintech companies, but none have offered free payment deposits. My ‘grey’ matter just doesn’t have any memory of it 🙂


    Since joining Raenest, I’ve received many free deposit offers. FinTechs usually charge fees for operational costs and regulations. But with Raenest, my USD, GBP, or EUR deposits periodically come in full, with no fees.

    This shows their commitment to helping global earners keep every cent. I think it’s their most thoughtful ‘gift’ and one of the things I love about the them.

    Cross-border Payments: The distance between Europe and Africa is about 14 kilometers. Although people like Pelumi Nubi have crossed the borders using just their cars, 14km is still a far stretch. Let’s not even fact-check the for America to Africa. Yet, we can send and receive money without traveling that distance! Whether you’re a freelancer or a business in Africa needing payments from the UK, US, or China, Raenest has you covered.

    Stablecoin Integration: Many freelancers want to earn in coins like Ethereum or Tron to handle exchange rate changes. Raenest surprised everyone by announcing stablecoin accounts!

    If you have a USD account, you can easily create a stablecoin wallet. Receive payments in USDT or USDC with competitive exchange rates. Exciting, right? 🤭

    Virtual Cards: Using a virtual credit card has never been cheaper. With Raenest, you can get a virtual card for at a low fee. Fund it easily and use it for subscriptions, courses, or ads!

    Bella’s Exclusive Perks: Raenest has launched ‘Raenest Perks’. This offers special discounts for freelancers and business owners. Whether you need groceries or the latest Adidas shoes at 15% off, Raenest is your go-to.

    In conclusion, business development is key to success. Raenest understands its customers and continues to develop strategies to meet their needs.

    If you’re a freelancer, content creator, or running a business in Africa, visit Raenest today at www.raenest.com. Enjoy hassle-free payments and send money to over 40 countries!

  • Lumi business -an idea to 400,000 monthly sales transactions in peak periods

    Lumi business -an idea to 400,000 monthly sales transactions in peak periods

    It started during COVID, when movement was restricted, and many of us finally had time to think deeply about the structural problems facing African businesses.

    There were four of us at the beginning. We met roughly once a month, not to rush into building a startup, but to talk through patterns we were seeing in the market. One issue kept resurfacing. Most businesses in Nigeria were operating with very little data and almost no modern tools to guide day-to-day decision making.

    At the time, many startups were focused almost entirely on payment collection. That mattered, but it felt incomplete. Collecting money is only one part of running a business. Inventory, expenses, reporting, and performance visibility were still largely unmanaged. Businesses were working hard, but without clarity.

    That gap became the foundation of Lumi Business.

    After Payments, Businesses Were Left Alone

    Speaking directly with business owners shaped our conviction. Again and again, we saw that once payments were collected, owners were largely left on their own. Many relied on foreign software that was not built for Nigeria. Others stitched together fragmented local tools that never worked as a single system.

    The result was predictable. Decisions were made based on instinct rather than insight. Owners put in effort without knowing what was truly working. That disconnect between effort and clarity pushed us into this space.

    We did not want to build another narrow solution. We wanted to help businesses actually run better.

    Starting With People and Patience

    We started with a technically strong founding team, most of us with engineering backgrounds. Several of us had worked in structured retail and manufacturing environments like KraftHeinz and Pepsi, as well as tech startups serving small and medium businesses. Those experiences shaped how we thought about systems, efficiency, and scale.

    On the capital side, we raised a small friends and family round. It allowed us to build an early product, test with real merchants, and iterate quickly without external pressure. Family and close friends were critical, not just financially, but emotionally. Their belief gave us the patience to build deliberately and stay focused on real customer problems.

    Trust, Pricing, and Market Reality

    Early challenges were unavoidable. The first was trust. Convincing business owners to move critical operations onto a new platform takes time. The second was hiring, especially in an environment where experienced talent often had safer or better-paying options.

    Pricing was another constraint. Nigerian businesses are highly price sensitive, and we could not charge what similar tools cost in Europe or North America, even though development costs were comparable. Inflation and currency instability made long-term planning difficult.

    Interestingly, recent tax reforms shifted behaviour. More businesses began to understand the importance of proper record keeping and structured systems. That shift aligned closely with what we were building.

    Technology as the Foundation

    Lumi was technology-first from day one. We were not a traditional business that later adopted tech. Technology was the lever for scale, consistency, and insight.

    We built an all-in-one platform combining sales, inventory management, payments, expenses, customer management, analytics, and integrations with financial partners. Internally, strong data infrastructure and scalable cloud systems allowed us to support hundreds of merchants across multiple locations.

    Once customers got past the learning curve, many became deeply reliant on the visibility and control the platform provided. Over time, Lumi shifted from being a nice-to-have to being operationally essential.

    Growth, Impact, and What Endures

    At our peak, we were processing over 400,000 sales transactions monthly and more than ₦11 billion in transaction value across hundreds of merchants. Beyond scale, we are proud that we built a profitable, sustainable business solving real operational problems.

    As customers matured, their questions changed. They began asking about margins, trends, and optimisation. Access to data was reshaping how they thought about their businesses.

    Through it all, certain principles remained non-negotiable. Treat the team fairly. Reward hard work. Champion the customer. Build patiently.

    Looking ahead, the focus is on scaling through aligned partnerships and ensuring technology remains digestible for business owners used to manual systems. As AI reshapes competitive advantage, structured data will be the entry point. That is where Lumi’s foundation matters most.

    It feels like we have only scratched the surface.