The average African founder is suffering from “App Fatigue.” Between the bank app for transfers, a spreadsheet for profit and losses, a separate tool for invoicing, and a different platform for payroll, the sheer volume of tasks just to run a business is stifling innovation.
We’ve been tracking a shift toward “Conversational Finance,” the idea that you shouldn’t have to leave your chat app to manage your cap table or your customer follow-ups.
Leading this charge is Xara, a platform that is effectively building “The WeChat of Nigeria” by turning WhatsApp into a high-powered business personal assistant.
With over 48,000 users and billions of naira already processed, the market has sent a clear signal: The future of business infrastructure isn’t a new app; it’s a better conversation.
1. Collapsing the Stack: WhatsApp as a Backend
Xara isn’t just another payment gateway. It is a conversational layer that handles the “boring” parts of business ops so you can focus on growth. For the 18-45 founder, this means the end of app-switching.
Automated Invoicing: You can share a quote, generate a professional invoice, and deliver it to your customer—all within the same WhatsApp thread.
Frictionless Payments: Customers pay directly via bank transfer, crypto, or the Xara wallet without ever leaving the chat.
Real-time Follow-ups: Xara acts as your assistant, handling delivery check-ins and customer communication on your behalf.
2. Visibility Without the Spreadsheet Headache
Most SMEs fly blind because tracking profit and loss is a manual nightmare. Xara’s Business Accounts narrative is built on Financial Visibility.
Profit and Loss Tracking: Automatically monitor your profits and losses to understand your true margins.
Spending Analysis: Get context-aware breakdowns of where the money is going, supporting better decision-making.
Tax & Compliance: Integrated tax calculation and management to simplify a process that usually requires a consultant.
3. Payroll Management
Managing a team shouldn’t be a three-day ordeal at the end of every month. Xara allows organizations to upload employee data and automate salary payments directly. This turns a manual transaction into a scheduled workflow, freeing up founder time for high-leverage tasks.
4. The Crypto-to-Cash Conversion System.”
For Tier 3 users, Xara provides a seamless way to fund wallets using stablecoins (USDT, USDC, BUSD) across multiple networks. The “Killer App” here is the automatic conversion to naira, which eliminates the risks and delays of peer-to-peer (P2P) trading. It’s a faster, compliant alternative for businesses operating in a global, digital-first economy.
The Verdict
Founders don’t want “more features”; they want “less friction.” Xara’s strength lies in its Conversational Logic. By meeting the business owner where they already are—WhatsApp—Xara has bypassed the “onboarding wall” that kills most B2B tools.
The traction metrics—moving from ₦135M in early weeks to billions in volume—validate that the African SME isn’t looking for a complex dashboard. They are looking for a personal assistant who lives in their pocket.
If you can text, you can run a multi-million-naira operation. Xara has turned the “Invisible Office” into a reality, proving that the most powerful business infrastructure is the one you already know how to use.
In a continent where language diversity often limits distribution, Reedapt is taking a different approach: scale African stories across borders without losing their voice.
Founded in October 2024 in Lagos, Reedapt is an AI startup focused on voice cloning and real-time translation for creators and media companies. Its core idea is simple but powerful: African stories shouldn’t be confined by language.
At the heart of Reedapt’s offering are two products. Reedapt Dub allows creators from Nollywood filmmakers to faith-based broadcasters to clone their voices and dub content into over 50 languages. Instead of generic voiceovers, audiences hear the original storyteller’s voice, now speaking French, Swahili, or Arabic.
Then there’s Reedapt Live, built for real-time multilingual streaming and interpretation. This is particularly relevant for churches, live events, and broadcasters targeting pan-African or diaspora audiences.
The timing is strategic. As African content gains global traction especially through platforms like Netflix and YouTube distribution remains fragmented by language. Reedapt is positioning itself as the infrastructure layer that bridges that gap.
The founding team reflects this mission. CEO Eri Owoade brings a deeply personal connection to multilingual storytelling, having grown up in Saki, a border town in Oyo State. CTO Maryann leads the AI and data science efforts, alongside COO David Mac-Asore and a product team focused on scalable backend systems.
Reedapt’s early focus markets include Nollywood, African broadcasters, faith media, and Francophone Africa creators segments where language has historically limited reach and monetization.
The company officially launched Reedapt Dub on April 17, 2026, with a freemium pricing model starting from free tiers up to enterprise plans. This lowers the barrier for creators to experiment with multilingual distribution.
For African media, the implications are clear: more reach, more revenue, and more cultural export.
As the global appetite for African content grows, Reedapt isn’t just translating stories; it’s expanding their surface area.
Five finalists will pitch their ideas to leading voices in Nigeria’s AI, innovation and tech ecosystem on Saturday, April 4, 2026 in Lagos Nigeria
After attracting more than 3,000 applications from aspiring innovators across Nigeria, Red Bull Basement 2026 is set to host its Nigeria National Final on April 4, where five standout individual/teams will pitch their technology-driven ideas to a panel of influential leaders from the country’s AI, Innovation and tech ecosystem.
The finalists represent the most promising ideas selected from thousands of submissions nationwide, reflecting the creativity and ambition of Nigeria’s growing community of student founders and early-stage entrepreneurs.
Red Bull Basement is a global innovation programme that empowers student founders and first-time entrepreneurs to transform bold ideas into real-world solutions.
Alexander Ehanire interacts with a participant during the Red Bull Basement Innovation Workshop at Cafe One in Abuja, Nigeria on February 28, 2026. // Adelugba Oluwapelumi / Red Bull Content Pool // SI202603160070 // Usage for editorial use only //
By combining AI-powered technology, mentorship, and global exposure, the programme helps young innovators develop ideas that can positively impact industries and communities worldwide.
From Thousands of Applications to Five Finalists
This year’s edition saw an overwhelming response from young Nigerians, with more than 3,000 applications submitted from universities, tech communities, and startup hubs across the country.
Applicants proposed solutions tackling a wide range of challenges, including:
Expanding access to education
Sustainable innovation
Health and wellness technology
Digital tools for creators and entrepreneurs
Community-driven tech platforms
Following multiple rounds of evaluation, the strongest ideas were shortlisted, eventually narrowing the field to five finalist teams who will now present their prototypes live at the National Final.
The National Final: Ideas Under the Spotlight
At the Red Bull Basement Nigeria National Final, each team will deliver a two-minute pitch and prototype presentation before a panel of three respected figures from Nigeria’s technology and innovation space.
The judges will assess each concept based on:
Innovation and originality
Potential impact on communities or industries
Scalability and feasibility
The strength of the founding team
The winning team will be crowned Nigeria’s Red Bull Basement champion, earning the opportunity to represent the country as the programme continues globally later this year.
Fueling Nigeria’s Next Generation of Builders
Through Red Bull Basement, participants gain access to powerful tools that help turn ideas into working prototypes, even for those without traditional technical backgrounds.
The programme is run in collaboration with Microsoft, AMD, and Red Bull Ventures, giving innovators access to AI-powered technology, development resources, and mentorship from experts in the tech ecosystem.
For the five finalists, the National Final represents a chance to showcase the power of Nigerian innovation and the potential of young founders to create solutions that can scale beyond their communities.
For more information check out @redbullng and go on www.redbullbasement.com to secure a spot to attend
Grace AI, a seed-stage company building intelligent agentic systems for enterprises, businesses, institutions, and defense organizations, is redefining what it means to build AI that works. Founded by Divine Matthew and a small team of co-founders with no external funding, the company has grown from a bold idea into a validated solution trusted by clients across multiple verticals.
“We didn’t set out to build another AI demo. We set out to build infrastructure that actually deploys, actually works, and actually delivers ROI,” said Divine Matthew, Founder of Grace AI. “The market is flooded with hype. We chose a different path — start with real problems, earn trust through results, and let the work speak for itself.”
The Problem
Enterprises scale. Their operations don’t. More markets, more customers, more tickets , same bottlenecks. Hiring can’t keep up. Neither can margins. While the AI industry has exploded with promises, most solutions remain stuck in demo mode ; impressive on stage, useless in production.
Grace AI was built to solve this gap. The company’s agentic systems are designed with a goal-oriented AGI-base architecture, enabling autonomous digital workers that don’t just answer questions ;they complete complex workflows, eliminate bottlenecks, and scale operations without scaling headcount.
Built from the Ground Up
Before Grace AI, Divine Matthew was running a different startup that achieved moderate success but eventually hit a ceiling. The experience was formative ; it revealed the opportunity to automate complex workflows at scale, and exposed a market gap: no one was building AI agents that actually work.
Grace AI started with just co-founders, no funding, and a conviction that real AI companies are built on deployed solutions. Early believers included the co-founding team and a handful of early customers willing to take a chance on a new approach.
Overcoming Early Challenges
The path wasn’t easy. Getting enterprises to trust a new, small company proved difficult. Finding the right early customers who would pay; not just pilot required patience and persistence.
Market conditions added friction: the Nigerian and African market wasn’t ready for AI pricing, enterprise sales cycles were painfully long, and the AI hype cycle made buyers skeptical of any solution claiming real results.
The lowest point came when a sizable contract with one of the company’s first business prospects fell through a deal that would have been transformative at that stage. Rather than retreat, the team doubled down and found better customers. The setback became a filter: Grace AI learned to sell only to enterprises with real problems, to focus on deployment over demos, and to build relationships rather than just sales pipelines.
The Turning Point
Everything changed when Grace AI landed a major enterprise client that validated the model. The company secured its first case study with real ROI numbers, and word of mouth began generating inbound leads. Since then, the company has seen significant growth in clients across enterprises, businesses, and institutions, along with revenue and product capabilities.
Results delivered to clients include: tasks automated that previously took humans hours or days, meaningful cost savings through reduced headcount needs, measurable accuracy improvements versus manual processes, and dramatic speed gains ; what took days now takes minutes.
The Vision Ahead
Grace AI’s ambitions extend far beyond enterprise automation. Over the next one to two years, the company plans to expand into more enterprise verticals, enter international markets across the US, Europe, and Middle East, and pursue opportunities in defense ; providing enhanced defensive capabilities as Nigeria faces rising security challenges — and agriculture, maximizing output in a country that urgently needs greater food production.
“Companies without AI operations will fall behind. Agentic AI will become standard enterprise infrastructure. And emerging markets will leapfrog with AI adoption,” said Matthew. “We’re not just building a company. We’re proving that world-class AI infrastructure can be built from Africa, for the world.”
If funding or partnerships come in, the priority is clear: AI research to tackle more complex problems, and infrastructure to handle extended, complex enterprise deployments at scale.
About Grace AI
Grace AI builds intelligent agentic systems that automate complex workflows, eliminate bottlenecks, and scale operations. The company’s goal-oriented AGI-base architecture delivers autonomous digital workers for enterprises, businesses, institutions, and defense organizations. Founded in Nigeria and built for the world, Grace AI represents a new playbook for AI companies in emerging markets — one where deployment beats demos, results beat hype, and trust is earned through delivery.
About the Founder
Divine Matthew is the Founder of Grace AI. A serial entrepreneur with previous startup experience, Matthew identified the opportunity to build AI agents that actually work after years of automating workflows and seeing the gap between AI hype and AI reality. He leads Grace AI with a philosophy rooted in deployment over demos, relationships over transactions, and letting results speak louder than pitches.
Because I just got admitted to study Computer Science at Miva Open University, I’ve had to study the basics of computer science again. In a lecture, we were taught something we’ve all heard before:
“The CPU is the brain of the computer.”
Of course, this isn’t new. We learned it in primary school. We repeated it in secondary school. It almost feels too basic to think about seriously.
But because I’ve also been reading deeply about AI agents, that simple statement started to feel different.
It just wouldn’t leave my mind.
What if AI agents are not revolutionary in structure, but evolutionary in abstraction?
What if we’re simply rebuilding the computer — at a higher cognitive layer?
The CPU Is Not “Smart.” It Coordinates.
When we say the CPU is the brain, we don’t mean it is intelligent in the human sense.
What it actually does is:
Fetches instructions
Decodes them
Decide what needs to run
Schedules execution
Coordinate between memory and storage
Call the appropriate operations
It is simply a control system.
The CPU’s power lies not in performing every operation, but in deciding which operation runs, when, and in what order.
It is an orchestrator.
And this is where something clicked for me.
Now Look at Modern AI Agents
An AI agent built around an LLM behaves similarly.
At runtime, the system:
Receives input
Interprets intent
Determines whether reasoning alone is sufficient
Decides whether to call a tool
Selects which tool to call
Incorporates external retrieval (RAG) if necessary
Integrates results
Produces output
The LLM is not doing everything by itself either.
It is coordinating execution across external capabilities.
Sound familiar?
Yes, just like the CPU.
Skills Feel Like Installing New Software
In another lecture, we were told there are two types of software on a computer: the system software and the application software.
An application software is installed by the user to perform a specific task or solve a specific problem, e.g. Microsoft Word, Spreadsheet, Design Tools, etc.
Most importantly, we were told that without application software, a computer would have just been an ordinary electronic device that can only do basic operations.
In some AI agent frameworks, you can extend capabilities by defining new skills, sometimes as simple as a structured markdown file.
When I saw that, I couldn’t help but think:
Isn’t this similar to installing new software on a computer?
A computer becomes more powerful when you install applications.
An AI agent becomes more capable when you add skills.
Same pattern, but just a different abstraction layer.
RAG Looks Like External Memory
Then there’s RAG, Retrieval-Augmented Generation, which adds another layer to this parallel.
Instead of relying only on what’s inside the model’s parameters, the RAG system:
Inject it into the context window (working memory?)
Uses it to reason
That feels a lot like what we’re used to in a traditional computer:
Fetching from disk
Loading into memory (RAM)
Then executing
Again, the same architectural principle.
Tool-Calling Feels Like System Calls
In classical operating systems:
User applications do not directly control hardware.
They invoke system calls.
The OS mediates execution.
In agent architectures:
The model does not directly execute code.
It emits a structured tool call.
The orchestration layer executes the function.
The result is fed back into context.
This means we have recreated system calls, but now the caller is a probabilistic model instead of a deterministic user application.
So, this isn’t magic?
Is the LLM Becoming a Software-Level CPU?
Now, this is the thought that keeps forming in my mind:
Within an agent system, the LLM functions like a software-level CPU.
Not hardware, but a high-level control plane; because:
It does not execute arithmetic directly.
It does not access memory directly.
It does not perform input/output operations directly.
Instead:
It decides.
It sequences.
It orchestrates.
That sounds familiar.
And, in that sense, we are witnessing the emergence of a new abstraction layer:
From:
Hardware CPU controlling instructions
To:
Software model controlling capabilities
The locus of control has shifted upward, from silicon to probability distributions.
Why This Matters (At Least To Me)
Revisiting foundational Computer Science concepts while watching AI evolve has been humbling for me.
It reminds me that every technological leap feels magical at first. But when you understand the foundations deeply, new technologies stop looking magical.
You start seeing patterns. And once you see patterns, you can build better systems.
I don’t have this fully formed yet. But I know this much:
The more I study first principles, the more AI makes sense.
And that’s a good place to be.
References
Patterson, D. A., & Hennessy, J. L. Computer Organization and Design: The Hardware/Software Interface.
Lewis, P., et al. (2020). Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks.
You’ve probably used AI more than 10 times today without realizing it. It has suggested the fastest route to work, music you might like on Spotify, completed your email text on Gmail, or even flagged a suspicious transaction on your Opay app. No press release. No dramatic “Powered by AI” banner. Just quiet, helpful intelligence working in the background.
That’s the sweet spot.
As artificial intelligence becomes more embedded in everyday products and lives, the real competitive advantage is no longer whether you use AI, rather it’s how you use it. The products that will win are not the ones shouting about automation. They are the ones that make life easier while preserving clarity, empathy, and user control.
Intelligence Should Feel Invisible, Not Intimidating
The most successful AI integrations don’t overwhelm users with complexity. They remove friction.
When a music streaming app like Spotify curates a playlist that feels eerily accurate, of course the users don’t think about machine learning models. They think, “Oh wow, this app gets me, I just love my spotify’s playlist.”
When a fintech product like Opay detects fraud in seconds, users feel protected, not processed, “Wow, Opay is top tier with detecting fraud before I sent money to this account”
AI works best when it behaves like a thoughtful assistant, not an overbearing decision-maker.
The moment users feel replaced, judged, or confused by automation, trust begins to erode.
Automation Should Enhance Human Agency
One of the biggest mistakes companies make is designing AI systems that override users instead of empowering them.
Human-centered AI gives recommendations but preserves choice. It automates repetitive tasks but makes sure to leave critical decisions to the user. It predicts behavior but explains its reasoning when it matters.
A good example, smart email platforms suggest responses but don’t send them automatically. Financial apps categorize expenses but allow edits.
These small design decisions signal respect and in turn respect builds loyalty.
Empathy Is a Strategic Differentiator
As more products adopt AI, intelligence alone won’t differentiate brands. Emotional experience will.
Users don’t remember algorithms. They remember how a product made them feel.
Did it reduce anxiety? Did it simplify a stressful process for them? Did it communicate clearly when something went wrong?
Embedding AI without losing the human touch means designing systems that anticipate not just actions, but emotions. Clear microcopy, transparent data usage, graceful error handling, and accessible design all contribute to an experience that feels human even when powered by complex technology.
Trust Is the Real Currency
In an AI-driven ecosystem, trust becomes the defining growth lever.
Users need to understand:
What data is being used
Why certain recommendations appear
How to adjust preferences
When they are interacting with automation
Products that prioritize transparency and give users control will outperform those that treat AI as a black box. When intelligence is done with clarity, it definitely creates Adoption
The Future Belongs to Quiet Intelligence
The next wave of successful products won’t feel robotic. They’ll feel intuitive.
AI is now being embedded in scheduling tools, payment systems, healthcare platforms, education apps, and everyday workflows. But the brands that stand out will be the ones that design with empathy first and algorithms second.
Because ultimately, users don’t want more automation.
They want less effort, less friction, and more confidence.
And the best AI is the kind that helps them achieve that without ever making them feel less human.
Right now, that object is AI. Every startup pitch deck mentions it. Every product roadmap promises it. Every conference panel dissects it. And yet, for all the noise about artificial intelligence revolutionizing product development, most organizations are building AI features that nobody asked for, solving problems that don’t exist, and wondering why adoption rates are dismal.
Here’s what they’re missing: technology has never been the bottleneck in product innovation. Understanding human behavior is.
I’ve spent nearly two decades building digital products across Nigerian fintech, capital markets, and UK healthcare, markets where the stakes are high, the margins are thin, and users have zero tolerance for products that waste their time. What I’ve learned is that the most transformative products aren’t the ones with the most sophisticated technology. They’re the ones that deeply understand what people actually need and remove every barrier standing between them and that need.
AI doesn’t change that equation. It amplifies it.
The Empathy Deficit in Product Development
Let me tell you what I see when I look at most “AI-powered” products hitting the market: solutions in search of problems.
A chatbot that forces users through ten questions when they just want a phone number. An AI recommendation engine that suggests things nobody wants because it’s optimized for engagement metrics, not actual usefulness. A “smart” interface that’s so clever it confuses the humans who need to use it.
The problem isn’t the AI. The problem is that the teams building these products never stopped to ask the most important question: What is the actual human problem we’re solving, and is AI the right tool to solve it?
I learned this lesson early, not in a boardroom, but on contact center floors managing customer complaints. You hear what people are actually frustrated about. You see where systems fail them. You understand the gap between what executives think customers want and what customers are actually experiencing.
That ground-level empathy, the ability to see your product through the eyes of someone who doesn’t care about your technology stack, who just wants to accomplish a task and move on with their life, is the foundation of good product development. Always has been. Always will be.
AI should enhance that empathy, not replace it.
What AI Actually Does Well (And What It Doesn’t)
Here’s the uncomfortable truth about AI in product innovation: it’s exceptionally good at scale, pattern recognition, and automation. It’s terrible at understanding context, nuance, and what people actually care about.
AI is able to analyze millions of data points and reveal patterns that no human would ever know existed. That’s a powerful thing. I’ve had experience with big data and predictive analytics to understand that if you have the right data infrastructure in place, AI will deliver insights that change the way you interact with customers.
But this is what AI cannot do: it cannot tell you why the customer is agitated. It cannot understand that because a customer fell off in the middle of your product is not because the interface was confusing, it’s because they got a call from their kid’s school and had to handle an emergency. It can’t differentiate between a user that is struggling seriously and a user who is browsing your product out of curiosity.
Context is everything. And context requires empathy.
The best product teams I’ve worked with use AI to handle the things humans are bad at, processing massive datasets, identifying patterns at scale, automating repetitive tasks, so that humans can focus on the things AI is bad at: understanding what people actually need, designing experiences that feel intuitive, making judgment calls when the data is ambiguous.
Designing for Humans, Not Algorithms
One of the most dangerous trends I see in product design is groups coding for their algorithms instead of for their people.
I’ve seen this play out in financial services, where banks build loan approval systems optimized for risk models that are technically sound but produce outcomes that feel arbitrary and unfair to customers. I’ve seen it in healthcare, where digital platforms optimize for operational efficiency but create experiences that leave patients feeling like case numbers instead of humans.
The technology works. The algorithms are accurate. But the products fail because nobody stopped to ask: What does this feel like from the other side?
Enterprise Design Thinking, which I’m certified in, teaches you to start with the user’s needs and work backward to the technology. Not the other way around. It’s a simple principle, but it’s surprising how often organizations ignore it when they’re excited about new tech like AI.
Here is the test that I use: Can you tell me what your product does and why it matters without talking about the tech? If you can’t, then you are building a feature, not solving a problem.
When I led transformation projects, whether it was optimizing customer engagement strategies at scale or redesigning digital health experiences, the question was never “What can the technology do?” It was “What do people need, and what’s getting in their way?”
Once you answer that, the technology choices become obvious.
The Products That Win: Invisible Intelligence
The best AI-powered products are the ones where users don’t even realize AI is involved.
Take the things you’re using day-to-day that seem effortless. That anticipate what you need before you ask for it. That removes friction without making you think about how they’re doing it. That’s not magic, that’s intelligent design backed by smart technology.
I saw this principle at work during a digital transformation project I led that drove over 400% subscription growth during the pandemic. The product wasn’t technically complex in terms of AI, but it succeeded because we obsessed over the user journey.
We identified every point where someone might drop off, get confused, or lose trust. We eliminated those points one by one. The technology served the experience, not the other way around.
Contrast that with products where the AI is front and center, “Look at our machine learning! Look at our algorithm!”, and users are left confused about what they’re supposed to do with it. That’s a product intended for a tech conference demo, not real humans trying to solve real problems.
The magic of excellent product design is making complex things simple. AI should be the engine in the under-the-hood, not the dashboard that you get users to drive.
Where Empathy and AI Actually Intersect
So, where does AI genuinely enhance empathy-driven product innovation? Three places:
1. Personalization at Scale
Empathy in product design used to mean “understand your customer segment.” Now it means “understand each customer individually.” AI makes that possible.
I’ve worked on customer engagement data models that used analytics to identify patterns in behavior, who’s about to churn, who’s ready for an upsell, who needs support before they even ask for it. When done right, this doesn’t feel creepy or invasive. It feels like the product gets you.
But here’s the critical part: the AI identifies the pattern; humans design the response. You don’t automate empathy. You use intelligence to know when empathy is needed and empower humans, or very carefully designed experiences, to deliver it.
2. Reducing Cognitive Load
Good AI removes decisions users shouldn’t have to make.
When I was streamlining customer onboarding, the goal was always to remove unnecessary steps. AI can do that quicker by pre-filling data, offering next actions, or taking users to where they need to go without asking them to wade through complex menus.
But you must be intelligent. The wrong kind of automation is frustrating, like chatbots that trap you in loops when all you want to do is talk to a human being. The right kind of automation is when the product appears to be doing things for you instead of pushing you down a scripted journey.
3. Surfacing Insights That Drive Better Decisions
One of the most powerful uses of AI in product development is helping teams see what they’re missing.
I’ve led discovery initiatives where data analysis revealed gaps in processes that were costing organizations millions, problems that were invisible because systems weren’t designed to surface them. AI can process massive amounts of operational data and flag anomalies, trends, or opportunities that human analysts would never catch.
But again: AI surfaces the insight. Humans decide what to do about it. The combination is powerful. AI alone is just interesting data. Human judgment alone misses patterns. Together, they drive transformation.
What This Means for Product Leaders
If you’re leading product development in 2025, here’s what you need to internalize:
Stop asking “How can we use AI?” Start asking “What problems are our users actually facing, and would AI help solve them better than other approaches?”
Invest in understanding human behaviour before you invest in algorithms. Customer journey mapping, user research, data flow analysis, voice of customer programs, these aren’t nice-to-haves. They’re the foundation. If you don’t understand what people need, your AI will optimize for the wrong things.
Design for outcomes, not features. Folks don’t care that you’re doing machine learning. They care if your product makes them get what they want faster, easier, or better than someone else can. If your AI isn’t moving those needles, it’s decoration.
Remember, empathy does not scale through automation. AI can help you observe patterns and make experiences more intimate, but you cannot replace human judgment, creativity, or the ability to perceive context. The best products use AI to augment human capabilities and not replace them.
Be willing to say no to AI if it’s not the right solution. In certain situations, the best solution is fewer complexity points of infrastructure, better process design, or simply removing unneeded complexity. Don’t add AI features just because they’re cool. Add them because they produce more authentic solutions, better than simpler solutions.
The Next Generation of Product Innovation
The products that will win in the next decade won’t be the ones with the most sophisticated AI. They’ll be the ones that use technology, (AI included) to genuinely understand and serve human needs at scale.
That requires empathy: the ability to see your product through your users’ eyes, to understand their frustrations and goals, to remove barriers instead of adding features.
And it requires intelligence: the ability to process complex data, identify patterns, personalize experiences, and make smart predictions about what people need before they articulate it.
The intersection of empathy and AI isn’t about making technology more human. It’s about making human-centered design more powerful.
I’ve seen transformation happen when organizations get this right, when they stop chasing technology trends and start obsessing over user outcomes. When they use data and analytics to understand behavior, not just measure it. When they design experiences that feel effortless because the complexity is handled invisibly.
That’s the future of product innovation. Not AI for AI’s sake. Not empathy as a buzzword in your mission statement.
Real empathy. Real intelligence. Real products that solve real problems.
Everything else is just noise.
Kehinde Ejukorlem is a digital transformation and product innovation leader with over 15 years of experience delivering technology-enabled solutions across financial services, healthcare, and emerging digital ecosystems. She has led digital innovation initiatives at organisations including AXA Health UK, Crowdyvest, Avon HMO, InvestNaija, and Diamond Bank (now Access Bank), where she has driven the adoption of digital platforms, data-driven decision-making, and customer-centric product design.
She played a key role in delivering the MTN Nigeria Public Offer digital investment platform, a landmark initiative that enabled millions of retail investors to participate in capital markets through a fully digital channel, advancing financial inclusion across Africa.
Currently contributing to digital innovation within the UK technology ecosystem, Kehinde specialises in digital strategy, product development, artificial intelligence, and enterprise design thinking. She also mentors emerging professionals and advises startups on product-led growth and digital transformation, while advocating for increased female representation in technology leadership.
Most fintech apps in Nigeria follow the same script.
Build a shiny interface, pack in features, then fight to convince people to download one more app they’ll barely open. Xara walked away from that playbook.
Sulaiman Adewale, Xara’s founder, built a financial tool that runs inside WhatsApp. No extra app. No onboarding stress.
You open the platform you already use every day and handle your transactions from there. With 95% of most Nigerian social media users already active on WhatsApp, this offers an explicit opportunity to leverage.
What stands out is how smoothly Xara fits into everyday conversation. You can send a voice note in pidgin, drop a photo of an account number, or type: “Send ₦10,000 to Seun for breakfast.” And the system seamlessly understands.
The AI was trained on Nigerian expressions, so it responds to the way people actually speak. And that’s really important.
Many banking apps still overwhelm users with interfaces that feel stiff or confusing. Xara removes that friction completely.
It also works on simple phones with unstable internet connections. You don’t need a fancy device or steady data. You don’t need to switch between apps or search for account numbers. Everything happens on directly on WhatsApp.
And the way people easily adopted it shows it works. Within two weeks of launch, Xara pulled in 10,000 users and processed over ₦135 million in transactions. These aren’t just people downloading for the sake of it—It works, and they’re using it.
Xara is worth paying attention to for more than convenience. It’s proof that African tech doesn’t have to copy Western products to succeed. Sometimes the answer is meeting people where they already are, using the tools they already trust. Adewale saw that and built around it.
There’s still work ahead—building trust, scaling, and regulation. But if Xara grows, it signals something bigger. Financial inclusion doesn’t always hinge on building complex products.
Sometimes the breakthrough is as simple as moving banking to the space people open every morning.
In a market that has shut out millions with complexity, Xara’s strength is its simplicity. And that’s why it stands out for me and several other Nigerians.
My sister attends events almost every weekend. Weddings, owambe, birthdays, dinners; there is always something to attend. And like many women, she does not like to wear the same dress twice.
Every event meant buying or sewing a new dress. Over time, her room became full of dresses she no longer cared about but could not throw away. Still, every new event meant another dress.
That was when I realised something was wrong.
Why were women spending so much money on dresses they would wear once, while other women already had premium dresses sitting unused in their wardrobes? That question became the foundation of Rent A Dress.
The idea was simple: allow women to wear premium dresses for important events without the stress of buying, and allow dress owners to earn money from clothes they already own.
The inspiration came directly from lived experience, not theory. I started the business with ₦1.2 million from my personal savings. It wasn’t easy, but Nigerian women responded positively to the idea almost immediately. In fact, we got our first customer before the business officially launched.
Our biggest resource wasn’t money. It was trust.
Over 100 women and designers trusted us with their dresses. We built a model that respected them. Dress owners earn 70 percent of every rental fee.
If a dress rents for ₦50,000, the owner receives ₦35,000 directly. Some women now earn over ₦100,000 monthly just by renting out dresses that were previously sitting idle.
Early Challenges for us as we began to scale,
Trust was also our biggest early challenge. Many women were afraid to give their expensive dresses to people they didn’t know. Renters worried whether the dress they saw online would look the same when delivered. We had to work hard to prove reliability.
As inflation increased in Nigeria, more women began to see renting as a smarter option than buying or sewing new dresses for every event. The bigger challenge became operations.
Running everything manually through WhatsApp and phone calls caused mistakes. We struggled with double bookings, tracking dresses, and calculating payouts for over 100 dress owners. It became clear that technology was no longer optional.
The platform is powered by a sophisticated AI engine that manages bookings, prevents double reservations, and gives every dress owner a personal dashboard.
Owners can now see their income in real time and request payouts instantly. Renters can browse, check availability, and book without waiting for replies.
The difference was massive. Errors reduced, speed improved, and trust deepened.
Since launching the platform, Rent A Dress has grown steadily. We now work with over 100 partners, including individual women and top designers.
Orders have increased because people can book 24/7. Technology has helped us reach women beyond our immediate circles, including high-class clients who value privacy and professionalism.
Despite scaling, we’ve kept our cultural essence. Nigerian fashion is deeply tied to celebration weddings, owambe, church, milestones. Technology helps us scale, but community and style remain the heart of what we do.
The Road Ahead
Our goal is to expand beyond Lagos and grow our community of dress owners to over 1,000 women. We want to improve our AI engine to recommend dresses based on events and preferences, and make logistics even faster.
What excites me most is seeing women earn steady income from clothes they already own. We’re building a future where fashion is no longer wasted money, but a real asset.
Rent A Dress is proof that with the right problem, trust, and technology, you can turn wardrobes into wealth.