For some Nigerians, sending money from a phone is a simple process. Open an app, select a beneficiary, enter an amount and confirm the transaction.
But that experience assumes something that is not always true: that the person using the phone is comfortable navigating a financial app.
For a market woman who can make a phone call but struggles to navigate a smartphone interface, digital banking can still feel inaccessible. For someone who is semi-literate or more comfortable communicating in a local language, the promise of financial technology can remain just that, a promise.
This was the gap Okunola Orogun and the team behind EndowPay identified when they began building the fintech in November 2024.
Rather than creating another payment app aimed primarily at digitally confident users, the company is focused on a different question: what would financial technology look like if it was designed around the people who find existing systems difficult to use?
Building for People Who Are Often Overlooked
The conversation around financial inclusion in Africa has largely focused on bringing the unbanked into the formal financial system.
But EndowPay believes access to a bank account is only one part of the problem.
The bigger question is whether people can actually use the technology that gives them access.
Okunola describes people who may still depend on their children to operate their phones or walk to a POS terminal to send money to family members. For EndowPay, the existence of smartphones and digital payments should make these processes easier, not introduce another barrier.
The company is therefore exploring natural-language interactions that allow users to communicate with financial technology in ways that feel more familiar.
The idea is particularly relevant in a country where language, literacy and digital confidence can vary significantly across communities.
If someone can make a phone call in their preferred language, Endow Pay believes they should eventually be able to use that same simplicity to carry out financial transactions.
Making Payments Easier, Not Just Faster
One of the company’s central arguments is that financial technology should remove friction from everyday transactions.
The team points to a familiar situation. Imagine driving when a child calls to request ₦2,000 urgently. With a conventional banking app, the parent may need to stop, pick up the phone, open the application and complete the transfer.
EndowPay is working toward a different experience through Endow Bot, which the company says is planned for rollout in Q4 2026.
The proposed system would allow users to initiate transactions through a text and voice interaction, both in-app and on most popular instant messengers, supported by authentication layers designed to keep the process secure.
The company’s focus on speed also extends to transaction processing. According to the team, EndowPay is working to make transactions complete within seconds, while its infrastructure is being designed to reduce the delays that customers often experience when payments fail.
For Endow Pay, this is closely connected to trust.
Trust Is Still the Biggest Challenge in Fintech
Getting people to trust a company with their money is difficult, particularly for a young fintech competing against established financial institutions.
The team says its approach has been to demonstrate value rather than simply talk about it.
That includes focusing on transaction speed, customer support and reliability, while working with licensed partners to provide key financial services.
EndowPay’s CTO says it works with CBN-licensed organisations for several of its services and has partnerships across banking and payment infrastructure. The company also says it has put compliance measures in place around anti-money laundering and data protection.
The founders believe these relationships are important because trust in financial technology is not built through branding alone. It is built through the infrastructure behind the product and the consistency of the customer experience.
Growth Built Around Active Users
Since its alpha launch around September 2025, EndowPay says it has recorded steady user growth.
But the team is less interested in accumulating large registration numbers than in understanding whether people actually use the product.
Adebola says a significant majority of its current users are active, while the company has a customer retention team that reaches out to users to understand why they may have stopped using the platform and what could be improved.
That feedback loop is becoming an important part of the company’s product development.
The team says its upcoming V2 will further redefine the experience as it continues to build around the original goal of making financial technology more accessible.
Building Without Chasing Funding
Unlike many African fintech startups, EndowPay is currently 100% bootstrapped.
The founders say this is intentional.
Rather than raising capital and potentially adjusting the company’s direction around investor expectations, they want to build the core product and validate the original vision first.
Okunola’s position is straightforward: funding should follow value rather than become the reason for building the company.
The team remains open to investment in the future, but only from partners who understand and support the company’s direction.
What Comes Next for EndowPay
The company’s roadmap extends beyond consumer payments.
According to EndowPay’s CTO, EndowPay is exploring a B2B offering that would allow SMEs to access business tools and maintain better financial records, potentially helping them when seeking financing or managing their operations.
The team is also looking at cross-border payments, remittance services, virtual cards and cross-border accounts that could make it easier for remote workers and businesses to receive money internationally.
On the infrastructure side, EndowPay is developing transaction routing technology designed to direct payments through available providers and reduce transaction failures.
The broader ambition is to make financial technology feel less complicated for the people using it.
For EndowPay, the opportunity is not simply to become another fintech competing for the same digitally savvy customers.
It is to rethink how financial technology can work for people who have historically been expected to adapt to the technology, rather than having the technology adapt to them.
And as Nigeria’s financial ecosystem becomes increasingly digital, that distinction could become increasingly important.
This article is based on an interview with Okunola Orogun and EndowPay’s team conducted by African Tech Journal.









